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Flottentelematik für Transportdienstleister. E-Business-Lösung für kleinste bis mittlere Transport-Unternehmen

Flottentelematik für Transportdienstleister. E-Business-Lösung für kleinste bis mittlere Transport-Unternehmen

          
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About the Book

Diplomarbeit aus dem Jahr 2008 im Fachbereich BWL - Informationswissenschaften, Informationsmanagement, Note: 1,3, AKAD-Fachhochschule Pinneberg (ehem. Rendsburg), Sprache: Deutsch, Abstract: Die zunehmende Globalisierung der Märkte erhöht weltweit die Markttransparenz und die Vergleichbarkeit von Produkten. Die Welt ist zum Dorf geworden und per Mausklick vom Wohnzimmer aus für jeden erreichbar. Den überdurchschnittlichen Wachstumsraten des Güterverkehrsaufkommens folgen steigende Überlastungsrisiken. Nationale Märkte sind nicht länger geschützt und die Unternehmen stehen in einem weltweiten Wettbewerb. Steigender Wettbewerb, zunehmender Zeitdruck und die Kleinzahligkeit vieler Sendungen zwingen Speditions-Unternehmen, ständig nach Prozessoptimierung zu suchen. Das gilt umso mehr, wenn mittelständische "Kleine" der Branche mit den Riesen im Markt mithalten müssen. Neue Produkte und Dienstleistungen werden schnell kopiert und verschaffen nur kurzlebige Vorteile. Die Kunden stellen immer höhere Anforderungen. Qualität und Preis sind als isolierte Wettbewerbsargumente nicht länger ausreichend. Um sich gegen die Konkurrenz behaupten zu können, müssen die Unternehmen auch bezüglich Service, Liefergeschwindigkeit und Erfüllung spezifischer Kundenwünsche überdurchschnittliche Leistungen erbringen. Unternehmen erzielen dadurch Wettbewerbsvorteile, indem sie ihre Geschäftsprozesse am Kunden ausrichten und effizient gestalten. Dabei müssen die über Jahre gewachsenen Unternehmensstrukturen und Prozesse in Frage gestellt und ständig optimiert werden, um sich den permanent ändernden Marktbedürfnissen anzupassen. Die Anpassung und die Entwicklung der kleinen bis mittleren Transport-Unternehmen an die neuen Marktbedürfnisse steht im Vordergrund dieser Arbeit. Im Hinblick auf die Wettbewerbsfähigkeit sind die Unternehmen gezwungen, ihre traditionellen Abläufe radikal zu überdenken und durch effiziente Prozesse auszutauschen. Der Kunde und seine Wünsche und Bedürfnisse müssen


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Product Details
  • ISBN-13: 9783640135370
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 160
  • Series Title: German
  • Weight: 217 gr
  • ISBN-10: 3640135377
  • Publisher Date: 31 Aug 2008
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 9 mm
  • Width: 148 mm


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