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Feuer Und Flamme Für Den Vertrieb: So Entwickeln Sie Ziele, Für Die Ihr Team Brennt

Feuer Und Flamme Für Den Vertrieb: So Entwickeln Sie Ziele, Für Die Ihr Team Brennt

          
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About the Book

Dieses Buch liefert Ihnen innovative Impulse für das Vertriebsmanagement.
Feuerwehren und Vertriebsabteilungen haben auf den ersten Blick nicht viel gemeinsam, oder? Wenn es nach Autor Stephan Kober geht, sind die Berührungspunkte jedoch nicht von der Hand zu weisen.
Das glauben Sie nicht?
Dann lesen Sie als Führungskraft in seinem Buch nach, wie Sie mithilfe einer klaren Strategie und konkreten Zielen die Tugenden von Feuerwehrleuten auf das Vertriebsmanagement übertragen und dadurch die Einsatzbereitschaft und den Erfolg Ihrer Mitarbeiter erhöhen. Anhand konkreter Alltagssituationen im Vertrieb und Verkauf wird deutlich, welche Maßnahmen greifen, damit ein Team auch in schwierigen Situationen stets die vereinbarten Ziele im Blick behält.
Von der Meeting-Verdrossenheit über interne Machtkämpfe bis hin zu scheinbar unerreichbaren Zielvorgaben - für all diese Bereiche bietet dieses Werk konkrete Beispiele und Handlungsanleitungen. Entwickeln Sie eine klare Strategie, holen Sie sich Inspiration für die Mitarbeiterführung, stärken Sie die Position Ihrer Abteilung innerhalb des Unternehmens und werden Sie so die Nummer 1 bei Ihren Kunden.
Expertenwissen aus erster Hand
Im ersten Kapitel dieses Werks nimmt Sie der Autor mit auf eine kleine Reise durch das Vertriebsleben. Dadurch haben Sie die Möglichkeit, Ihren eigenen Arbeitsalltag auf den Prüfstand zu stellen und neue Effizienzeffekte freizusetzen. In den anschließenden Kapiteln dieses Buchs werden u. a. folgende Aspekte des Vertriebsmanagements genauer betrachtet:

  • Glück und Erfüllung im Vertrieb
  • Wie "Flow" im Vertrieb entsteht
  • Wie die Vertriebskraftkette wirkt
  • Vertriebsstrategie: So lösen Sie in Ihrer Mannschaft etwas aus
  • Vertriebsziele: Nackte Zahlen sind nicht sexy
  • Entscheidungspower: Vertrieb als interner Game Changer
Einen besonderen Schwerpunkt dieses Werks bildet darüber hinaus das von Stephan Kober entwickelte STAKKATO-Modell, das Sie bei der Umsetzung Ihrer Ziele unterstützt. Den inhaltlichen Abschluss dieses Buchs über Vertriebsmanagement bilden Experteninterviews zu packendem Storytelling und Online-Marketing-Strategien im Vertrieb.


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Product Details
  • ISBN-13: 9783658265250
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Height: 210 mm
  • No of Pages: 192
  • Spine Width: 0 mm
  • Weight: 700 gr
  • ISBN-10: 3658265256
  • Publisher Date: 29 Nov 2019
  • Binding: SA
  • Language: German
  • Returnable: Y
  • Sub Title: So Entwickeln Sie Ziele, Für Die Ihr Team Brennt
  • Width: 148 mm


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