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Femvertising and Empowerment: Can Advertising Ever Facilitate the Empowerment of Women?

Femvertising and Empowerment: Can Advertising Ever Facilitate the Empowerment of Women?

          
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About the Book

As a result of an increasing awareness of the ongoing inequality, mistreatment and misrepresentation of women in society, recently, a number of social media and celebrity driven protest movements, such as "Me Too" and "Time's Up," has emerged. In the advertising industry, the newfound awareness of these feminist issues have resulted in the formation of a new trend often referred to as 'femvertising'. In this trend, brands and agencies have started to employ feminist language (e.g. 'empowerment') and agenda in their branding and ads in order to, seemingly, bring positive social change.This work aims to investigate the notion of empowerment in advertising and explore femvertising through the lived experiences of several women in order to try to answer the question "Can ads genuinely facilitate the empowerment of women?" and, consequently, "How?." It can be considered part of the foundation for a model of an all-inclusive advertising industry of the future.


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Product Details
  • ISBN-13: 9781793239662
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 216 mm
  • No of Pages: 78
  • Spine Width: 4 mm
  • Weight: 100 gr
  • ISBN-10: 1793239665
  • Publisher Date: 05 Jan 2019
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: Can Advertising Ever Facilitate the Empowerment of Women?
  • Width: 140 mm


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