Home > Society & social sciences > Society & culture: general > Media studies > Faszination Let's Play: Warum Blogger auf YouTube so erfolgreich sind: Let's Player im deutschsprachigen Raum
17%
Faszination Let's Play: Warum Blogger auf YouTube so erfolgreich sind: Let's Player im deutschsprachigen Raum

Faszination Let's Play: Warum Blogger auf YouTube so erfolgreich sind: Let's Player im deutschsprachigen Raum

          
5
4
3
2
1

International Edition


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Quantity:
Add to Wishlist

About the Book

Let's Play Videos, bei denen sich Gamer während des Spielens beobachten lassen und den Spielverlauf ohne Skript kommentieren, werden immer beliebter. Doch warum sind die Videoblogger auf YouTube so erfolgreich? Wer gehört zur Zielgruppe und welchen Mehrwert verspricht sie sich von Let's Plays? Diesen Fragen geht die Autorin mit einer Zuschauerbefragung unter 1.465 Teilnehmern nach. Um dem Leser einen umfassenden Einblick zu bieten, werden zunächst die Zielgruppe des Formats und das Unternehmen YouTube sowie dessen Netzwerke vorgestellt. Anschließend folgt die Auswertung und Analyse der Umfrage. Die Autorin zeigt nicht nur das Konsumverhalten der Zielgruppe und den Werbeeffekt der Let's Plays auf, sondern ermittelt auch die Erfolgsfaktoren beliebter YouTuber wie Gronkh. Dabei zeigt sich: Die Persönlichkeit und die Charakterzüge des Bloggers beeinflussen, wie beliebt er bei den Zuschauern ist. Zudem deuten die Ergebnisse darauf hin, dass das Format einen zusätzlichen Mehrwert für den Zuschauer bietet, den er beim eigenen Spielen nicht erlebt. Aufbauend auf diesen Erkenntnissen zeigt die Autorin, dass sich die "Faszination Let's Play" psychologisch begründen lässt. Die gewonnen Erkenntnisse über die Zielgruppe sind nicht nur für Unternehmen in der Gaming-Industrie interessant, sondern auch für all jene, die sich beruflich oder privat mit Let's Plays beschäftigen. Aus dem Inhalt: - Die Bedeutung von Blogs - Was macht einen guten Let's Player aus? - Die Faszination Let's Play - Die "Stars von morgen" und ihr Einfluss - Vom Blogger zum Influencer
About the Author: Marie Sophie Pelc wurde 1991 in Hamburg geboren. Schon im Alter von fünf Jahren entdeckte sie ihre Leidenschaft für Videospiele. Später wurde das Hobby zum Berufswunsch. Mit der "Faszination Let's Play" wurde sie 2011 angesteckt, wodurch ihr Bezug zum Gaming noch stärker geworden ist. Von 2012 bis 2016 absolvierte sie ihr Studium in der Fachrichtung "PR- und Kommunikationsmanagement". Während des Studiums wurde ihr klar, dass sie die Games-Industrie mit ihren Talenten in Öffentlichkeitsarbeit und Markenkommunikation unterstützen möchte. Aus diesem Grund und persönlichem Interesse an YouTubes Bloggern und deren wachsendem Erfolg, schloss sie ihr Studium mit der Bachelorarbeit "Faszination Let's Play" ab. Die Autorin lebt noch in Hamburg und ist inzwischen für eine der renommiertesten deutschen Agenturen in Game-PR tätig.


Best Sellers



Product Details
  • ISBN-13: 9783946458593
  • Publisher: Studylab
  • Publisher Imprint: Studylab
  • Height: 210 mm
  • No of Pages: 106
  • Series Title: German
  • Sub Title: Warum Blogger auf YouTube so erfolgreich sind: Let's Player im deutschsprachigen Raum
  • Width: 148 mm
  • ISBN-10: 3946458599
  • Publisher Date: 24 Jun 2016
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 149 gr


Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Click Here To Be The First to Review this Product
Faszination Let's Play: Warum Blogger auf YouTube so erfolgreich sind: Let's Player im deutschsprachigen Raum
Studylab -
Faszination Let's Play: Warum Blogger auf YouTube so erfolgreich sind: Let's Player im deutschsprachigen Raum
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Faszination Let's Play: Warum Blogger auf YouTube so erfolgreich sind: Let's Player im deutschsprachigen Raum

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!