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Familieneigentum und organisatorische Adaption an diskontinuierlichen Wandel: Auswahl einer geeigneten Industrie für ein Forschungsprojekt

Familieneigentum und organisatorische Adaption an diskontinuierlichen Wandel: Auswahl einer geeigneten Industrie für ein Forschungsprojekt

          
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About the Book

Organisatorische Anpassungsfähigkeit an diskontinuierlichen Wandel findet in der Wissenschaft viel Beachtung, wohingegen die Frage nach dem Einfluss von Familieneigentum hierauf bisher eine Forschungslücke darstellt. Dennoch ist diese Forschungsfrage aufgrund der weltweit großen Bedeutung von Familienunternehmen sehr relevant. Deshalb wird dieser mögliche Zusammenhang derzeit in einem Forschungsprojekt der Friedrich-Alexander-Universität Erlangen-Nürnberg untersucht. Wichtiger Bestandteil dieses Forschungsprojektes ist eine großzahlige, quantitative Analyse. Ziel meiner Arbeit ist es, hierfür ein geeignetes Untersuchungsobjekt vorzuschlagen. Aufgrund der Evaluierung von 51 Industrien empfehle ich die Bankenbranche. Hier soll die disruptive Innovation "Direktbank" Mitte der 1990er Jahre in Deutschland betrachtet werden. Zudem kann die Krise 2007 - mit ihren bisher aufgetretenen Auswirkungen - ohne großen Mehraufwand als Vergleich herangezogen werden. Die Bankenbranche eignet sich aufgrund mehrerer Kriterien besonders gut für die Analyse. Ausschlaggebend ist die gute Datenzugänglichkeit, da Banken in Deutschland ihre Jahresabschlüsse veröffentlichen müssen. Zudem agieren in dieser Branche ausreichend Firmen, genügend Banken sind in Familienbesitz, im Markt herrscht kein Ungleichgewicht und die Bankenbranche ist in einigen wissenschaftlichen Arbeiten bereits untersucht worden. Ziel der Analyse ist, nicht nur theoretische Ergebnisse zu liefern, sondern auch Handlungsempfehlungen für angestammte Unternehmen auszusprechen. Somit sind die Ergebnisse, sowohl der Forschungsarbeit als auch indirekt dieser Arbeit, von theoretischer und praktischer Relevanz.
About the Author: Philipp Hummel, B.A. in International Business Studies (2010), studierte an der Friedrich-Alexander-Universität Erlangen-Nürnberg, sowie an der UNAM in Mexiko Stadt, Mexiko. Seit 2010 schließt er an der Universität Hamburg sein Masterstudium mit den Vertiefungen Unternehmensführung und Wirtschaftsprüfung und Steuern an.


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Product Details
  • ISBN-13: 9783863410940
  • Publisher: Bachelor + Master Publishing
  • Publisher Imprint: Bachelor + Master Publishing
  • Height: 254 mm
  • No of Pages: 70
  • Series Title: German
  • Sub Title: Auswahl einer geeigneten Industrie für ein Forschungsprojekt
  • Width: 178 mm
  • ISBN-10: 3863410947
  • Publisher Date: 06 Oct 2011
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 140 gr


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Familieneigentum und organisatorische Adaption an diskontinuierlichen Wandel: Auswahl einer geeigneten Industrie für ein Forschungsprojekt
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