Morrison and Black examine how companies can globalize both their operations and their people. FAILURE TO GLOBALLY LAUNCH explains how success at certain stages of globalization can actually get in the way of success at later stages unless leaders take proactive steps to avoid this paradox. FAILURE TO GLOBALLY LAUNCH follows the globalization of a real but disguised company and one of its key leaders. In the process it highlights the common pitfalls along the path of globalization. In particular, it examines how the drivers of success at one stage of globalization actually get in the way of success at later stages. Morrison and Black take a unique approach to a complex and, what for some readers might be, a confusing topic. Most business books are written lecture style and are filled with charts, frameworks and models. Even if well researched, they are often difficult to read and consume a large amount of time to absorb. FAILURE TO GLOBALLY LAUNCH is different. It tells a real yet fictionalized story of an American company that has great success globalizing and yet stumbles badly along the way. It is based on true characters and real issues. It reads like a novel, but is filled with lessons. "Every business leader interested in globalizing their company should read this book. It is a thought provoking, timely and compelling guide that should be closely studied." - Jan Jenisch, CEO, Sika AG "This is one of the best books I've read in a long time. It is the right topic at the right time." - Sam Tan, Chief Operating Officer, TSAM Limited "Morrison and Black untangle the web that companies get caught in when trying to go global." - Christine Tricoli, Senior VP, CIT Allen Morrison is the holder of the Kiristian Gerhard Jebsen Chair for Responsible Leadership and Director of the IMD Global CEO Center. Stewart Black is Professor of Global Leadership and Strategy at IMD.
About the Author: Allen Morrison is a professor of global management and the holder of the Kristian Gerhard Jebsen Chair of Responsible Leadership at IMD, based in Lausanne, Switzerland. Allen is also the Director of IMD's Global CEO Center which focuses on the challenges CEOs face while leading their companies in the global economy. Allen has authored or coauthored over 60 articles and case studies and ten books. His research has been published in a range of journals including STRATEGIC MANAGEMENT JOURNAL, SLOAN MANAGEMENT REVIEW, JOURNAL OF MANAGEMENT, the JOURNAL OF INTERNATIONAL BUSINESS, and STUDIES and HARVARD BUSINESS REVIEW. Executive leadership--particularly the development of global executives--is the primary focus of Morrison's work. Prof. Morrison conducts executive seminars and consults with a wide range of companies around the world. Global strategy, global leadership development, and responsible leadership are key themes in the workshops, seminars and speeches he delivers. Dr. Black is Professor of Global Leadership and Strategy at IMD. He specializes in leadership, strategy, change, globalization, and stakeholder engagement. Dr. Black has worked with a variety of for-profit and non-profit organizations in all major regions of the world, but has spent nearly half his career living and working in Asia, Specifically, Dr. Black has conducted numerous top management retreats working with senior teams to analyze their environment, formulate stragey, and align organization and leadership capabilities to achieve business objectives. These engagements have involved process skills in getting the team through discussions and debates to points of decision and commitment, as ell as content knowledge in key areas such as strategy, change, and human resources. Dr. Black is a leading instructor and scholar in leadership, strategy, change management, globalization and human capital. He is the author or co-author of 15 books. These include highly acclaimed textbooks used at various universities around the world, such as MANAGEMENT: MEETING NEW CHALLENGES, ORGANIZATIONAL BEHAVIOR, and INTERNATIONAL BUSINESS ENVIRONMENTS. Dr. Black is also the author of over 80 articles and cases in managerial and academic publications.