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Factory Outlet Stores: Status Quo, Perspektiven Und Implikationen Fuer Die Hersteller-Handel-Beziehung

Factory Outlet Stores: Status Quo, Perspektiven Und Implikationen Fuer Die Hersteller-Handel-Beziehung

          
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About the Book

Das Unternehmensumfeld deutscher Bekleidungshersteller und -händler hat sich in den vergangenen Jahren maßgeblich verändert: Die Nachfrage nach Bekleidung geht zurück, der Abverkauf sinkt, und die Lager von Industrie und Handel sind trotz hoher Preisreduzierungen immer wieder überfüllt. Zudem ist auf Letztnachfragerseite eine verstärkte Tendenz zum multioptionalen Kaufverhalten zu erkennen. Um den veränderten Rahmenbedingungen gerecht zu werden, betreiben deutsche Hersteller zunehmend eigene Factory Outlet Stores (FOS), die insbesondere aufgrund intensiver Trading-up-Bestrebungen eine zunehmende Konkurrenz für den klassischen Bekleidungseinzelhandel darstellen. Die Arbeit untersucht die Auswirkungen des Paralleleinsatzes von FOS auf die Beziehung zwischen den Absatzpartnern. Aufbauend auf Ansätzen der Neuen Institutionenökonomik sowie der Interaktionstheorien erfolgen eine Darstellung und Analyse potenzieller Konfliktfelder, die im Rahmen der Empirie einer praktischen Überprüfung unterzogen werden, um anschließend die Ableitung von Handlungsempfehlungen für einen konfliktminimierten Paralleleinsatz von Factory Outlet Stores und dem Bekleidungseinzelhandel zu ermöglichen.


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Product Details
  • ISBN-13: 9783631556726
  • Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
  • Binding: Paperback
  • Height: 210 mm
  • No of Pages: 352
  • Series Title: Strategisches Marketingmanagement
  • Sub Title: Status Quo, Perspektiven Und Implikationen Fuer Die Hersteller-Handel-Beziehung
  • Width: 148 mm
  • ISBN-10: 3631556721
  • Publisher Date: 04 Jul 2007
  • Edition: New edition
  • Language: German
  • Returnable: N
  • Spine Width: 0 mm
  • Weight: 4992 gr


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Factory Outlet Stores: Status Quo, Perspektiven Und Implikationen Fuer Die Hersteller-Handel-Beziehung
Peter Lang Gmbh, Internationaler Verlag Der W -
Factory Outlet Stores: Status Quo, Perspektiven Und Implikationen Fuer Die Hersteller-Handel-Beziehung
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