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Factory Outlet Center als Innovation im Handel: Entwicklungen, Erfahrungen, Perspektiven

Factory Outlet Center als Innovation im Handel: Entwicklungen, Erfahrungen, Perspektiven

          
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About the Book

Inhaltsangabe: Einleitung: Seit einiger Zeit häufen sich die Anfragen und Bemühungen nationaler und internationaler Projektentwickler, Factory Outlet Center (FOC) als neue Form des hierzulande bereits bekannten Fabrikverkaufs auch in Deutschland zu eröffnen. Diesen Bemühungen tritt jedoch der Einzelhandel energisch entgegen. So werden FOC häufig als `Totengräber der Innenstädte' bezeichnet, während die Betreiber dieser Center in den FOC's keine Gefährdung des innerstädtischen Einzelhandels sehen. INHALT: Die vorliegende Arbeit unterzieht Factory Outlet Center einer neutralen und objektiven Betrachtung. Hierzu wird in einem ersten Schritt unter Berücksichtigung des Umfeldes die Entwicklung der FOC in den USA und im europäischen Ausland sowie der aktuelle deutsche Planungsstand aufgezeigt. Aufbauend auf den Erfahrungen des Einzelhandels im Einzugsgebiet mehrerer europäischer FOC's (Großbritannien, Frankreich und Österreich) werden die Auswirkungen dieser Center analysiert und differenziert nach deren Sortiment und Standort dargestellt. Die Untersuchungen werden abgeschlossen, indem Perspektiven und Handlungsoptionen für den deutschen Handel aufgezeigt werden. Inhaltsverzeichnis: Inhaltsverzeichnis: I.Grundlagen1 1.Einleitung1 1.1Einführung in die Thematik1 1.2Problemstellung1 1.3Aufbau und Methodik3 2.Begriffsbestimmung und Abgrenzung5 2.1Der Begriff 'Factory Outlet' und 'Factory Outlet Center'5 2.2Merkmale der Factory Outlet Center5 2.2.1Die Funktion der Factory Outlet Center für die Hersteller5 2.2.2Das Warenangebot der Factory Outlet Center6 2.2.3Das Serviceangebot der Factory Outlet Center8 2.2.4Die Gestaltung der Factory Outlet Center9 2.2.5Einzugsbereiche und Standortpräferenzen11 2.3Die Abgrenzung gegenüber anderen Betriebsformen12 2.3.1Fabrikverkauf12 2.3.2Off-price Stores13 2.3.3Value Retail Center13 2.3.4Einkaufszentren im engeren Sinne14 II.Entwicklung der Factory Outlet Center15 1.Factory Outlet Center im Kontext der Innovationsthe


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Product Details
  • ISBN-13: 9783838615691
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 9 mm
  • Weight: 199 gr
  • ISBN-10: 3838615697
  • Publisher Date: 18 May 1999
  • Height: 210 mm
  • No of Pages: 146
  • Series Title: German
  • Sub Title: Entwicklungen, Erfahrungen, Perspektiven
  • Width: 148 mm


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Factory Outlet Center als Innovation im Handel: Entwicklungen, Erfahrungen, Perspektiven
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