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Factors Influence Online And Offline Consumer Behaviors

Factors Influence Online And Offline Consumer Behaviors

          
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About the Book

Why do some consumers choose to buy the products from online stores internet channel in preference? Why do some consumers choose to buy the products from visiting shops in preference? What advantages and disadvantages cause consumers to fell when they choose to buy the products from online stores or visiting shops. I shall explain that how online stores or visiting shops sale both sale channgles can attract consumers to choose to buy their products from either online stores or traditional visiting shops purchase channels.On traditional visiting shop consumer psychological behavioral aspect, why do some traditional shops sale channel can still attract or persuade these visiting shop consumers prefer to choose to buy their products ? Why do they prefer to visit any shops to choose to buy the kinds of products more than online shopping sale channel? I shall indicate the different visiting shop consumer psychological factors as below: Revisiting intention psychological factorThe convenience on customers satisfaction and revisit intention, which will be important factor to persuade or influence them to revisit any shops to enjoy and to choose these kinds of products to buy more than online shopping channel. The impact of customer interaction, variety and convenience on customer satisfaction and revisit intention towards shopping mall in the cities. The convenience has the greatest influence on the satisfaction, followed by variety, and customer interaction . In addition, convenience and satisfaction are also important factors that influence revisit intention psychology to walking to revisit shops consumers to choose different kinds of products in any store environment.In fact, revisiting shop purchase may not just only search and buy any products/ services, but they tend to find more pleasurable place for shopping. Moreover, improving the shopping mall is an important aspect for a compnay to survive. For example, some Asia and Western countries cities, Hong Kong, KoyTo, Shanghai, New York retail developers in building new shopping malls and lifestyle malls of the expansion of shopping malls retail space is one important factor to influence them to revisit any shopping malls in the pleasant shopping environmment. Hence, it explains that why pleasant shopping environment can attract many consumers to choose to visit shops to consume more than online shopping.Nowadays, customers visit the shopping malls for various reasons, such as acquiring food / beverages, entertainment and their recreational activities. Therefore, shopping mall can be a place for people to mett and shop with a variety of restaurants, supermarkets and tenants offered for them. Therefore, the main factor influences consumers choose visiting shopping malls to buy any products. The relative influence of customer interaction, variety, and convenience on customer satisfaction and customer revisit intention will influence them to visit any shops to consume in preference.I shall indicate wine shop visiting shop consumption behavioral psychology. The influence of wine store choice characteristics on retail market to salepeople wine taste choice and brand enquiring and wine attempting to drink taste issues factors will influence wine buyers choose to visit wine shop more than online wine purchase. Wine store is one kind of visiting shopping purchase channel more popular than online purchase channel sale method.


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Product Details
  • ISBN-13: 9798649572385
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 279 mm
  • No of Pages: 274
  • Series Title: Ecommerce
  • Weight: 883 gr
  • ISBN-10: 8649572383
  • Publisher Date: 29 May 2020
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 18 mm
  • Width: 216 mm


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