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Factor Social del Éxito: Cómo los empresarios desarrollan sus relaciones.

Factor Social del Éxito: Cómo los empresarios desarrollan sus relaciones.

          
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About the Book

Marketing relacional. Relaciones públicas. Networking. Emprendimiento. Habilidades sociales. Incluye ensayo 1er premio IE Humanities Award Envenenados en la red.

Mientras que las grandes corporaciones disponen de muchos recursos para ejecutar sus estrategias (altos presupuestos, amplia plantilla, etc.), los emprendedores deben de establecer vínculos con otros semejantes para sacar adelante sus negocios por medio de la colaboración. En el libro se describen las mejores prácticas para llevar a cabo este cultivo de relaciones con otros emprendedores, así como técnicas para establecer una estrategia de relaciones a largo plazo, que te conduzcan a acumular capital relacional relevante para tus objetivos empresariales. Es decir, atraer el apoyo de las personas adecuadas. Esta nueva edición incluye el ensayo de marketing online Envenenados en la red o Cómo la falta de habilidades sociales destruye tu negocio, por el que la IE Foundation le otorgó en el 2019 el primer premio internacional IE Prize in the Humanities en la categoría de ensayo. En el mismo se describen las malas prácticas, y muy comunes, que dañan tu imagen personal.

Manuel R. Lavado ha pasado la mitad de sus 20 años de experiencia profesional como director gerente de varias multinacionales españolas en Oriente Medio, entre ellas Abengoa. El resto lo ha dedicado al marketing de relaciones. Como Director Ejecutivo en Sevilla capital de BNI (Business Network International), la más grande organización de eventos de networking en el mundo, ha obtenido la mayor retención de clientes de toda España (82,7%), y de las diez mejores de entre las más de 700 franquicias existentes en todo el mundo. También es formador en marketing de relaciones, y conferenciante en habilidades sociales para emprendedores con el sistema de 6 leyes que ha desarrollado a partir de su experiencia (Las 6 Leyes Sociales del Éxito). Ha publicado numerosos artículos sobre marketing en diversas revistas digitales especializadas. En Septiembre de 2019 recibió un reconocimiento internacional al ganar el primer premio en la categoría de ensayo del IE Foundation Prizes in the Humanities Award por su obra Envenenados por la Red o Cómo la Falta de Habilidades Sociales Destruye tu Negocio, que trata sobre las malas prácticas relacionales en internet. El título está incluído en este libro.Otras actividades extra curriculares incluyen, o han incluido, la fundación y colaboración, como miembro de la junta directiva, en varias asociaciones empresariales como el Spanish Business Council de Dubai (Dubai SBC), y la Asociación de Emprendedores y Empresarios de Andalucía (EMPREAN).Es experto en comercio exterior de la mano del ICEX (Instituto Español de Comercio Exterior); posee un MBA Internacional en la prestigiosa escuela de negocios de Madrid, IE Business School (antiguo Instituto de Empresa); y está certificado como networker, cultivador de relaciones, por Asentiv Worldwide en California, donde ha sido alumno de los principales gurús del networking mundial: Eddie Exposito, Mike Macedonio, Dawn Lyons y el Dr. Ivan Misner.En el año 2013 en Los Ángeles (California), BNI reconoció sus cualidades interpersonales sobresalientes como empresario otorgándole el premio Givers Gain.


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Product Details
  • ISBN-13: 9798582809746
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 204
  • Spine Width: 11 mm
  • Weight: 281 gr
  • ISBN-10: 8582809743
  • Publisher Date: 17 Dec 2020
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Sub Title: Cómo los empresarios desarrollan sus relaciones.
  • Width: 152 mm


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