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Fachkräfte in der Zukunft. Touchpoints und deren Bedeutung für künftige Schulabgänger

Fachkräfte in der Zukunft. Touchpoints und deren Bedeutung für künftige Schulabgänger

          
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About the Book

Bachelorarbeit aus dem Jahr 2024 im Fachbereich Führung und Personal - Recruiting, Note: 2,0, Hochschule Ludwigshafen am Rhein, Sprache: Deutsch, Abstract: Im Kontext des zunehmenden Fachkräftemangels und der steigenden Bedeutung von Auszubildenden für Unternehmen verfolgt diese Bachelor-Thesis das Ziel, die Informationsbeschaffungswege von künftigen Schulabgänger*innen in Bezug auf Ausbildungsplätze und Unternehmen zu untersuchen. Es wurde in diesem Bezug ebenfalls erkannt, dass die Coronapandemie den Fachkräftemangel und die Suche nach Auszubildenden weiter verschärft hat. Der übergeordnete Fokus liegt daher bei dem Verständnis der Candidate Journey dieser Zielgruppe, insbesondere im Hinblick auf die Relevanz und den Einfluss der entsprechenden Touchpoints. Ziel der Arbeit ist es, konkrete Erkenntnisse zu generieren, die es Unternehmen ermöglichen, ihre Rekrutierungsstrategien an den identifizierten Touchpoints auszurichten und gezielt Präsenz zu zeigen. Zudem sollen die Erkenntnisse als Grundlage für eine empirische Untersuchung dienen. Der Fachkräftemangel hat nahezu alle Unternehmensbereiche erreicht. Daher sind Unternehmen (dies beinhaltet im Rahmen dieser Arbeit auch staatliche und zwischenstaatliche Einrichtungen, sowie Hochschulen und Universitäten) verstärkt auf der Suche nach Auszubildenden. Die Herausforderung besteht darin, effektive Touchpoints zu potenziellen Auszubildenden herzustellen. Anders ausgedrückt, es geht darum, die Identifikation und Bedeutung dieser Touchpoints im Hinblick auf künftige Schulabgänger*innen zu erkennen. In der heutigen digitalen Zeit gibt es neben den traditionellen Kanälen wie Ausbildungsmessen, Anzeigen in Printmedien, der Bundesagentur für Arbeit und Unternehmenskarriereportale auch zahlreiche soziale Medien wie Instagram, TikTok und Facebook als Plattformen, auf denen Unternehmen präsent sind und gezielte Werbung schalten können. Darüber hinaus haben sich berufsorientierte soziale Netzwerke wie XING und LinkedIn etabl


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Product Details
  • ISBN-13: 9783389031278
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 58
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3389031278
  • Publisher Date: 17 May 2024
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 91 gr


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