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Facebook vs. Twitter. Der direkte Vergleich

Facebook vs. Twitter. Der direkte Vergleich

          
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About the Book

Einsendeaufgabe aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Multimedia, Internet, neue Technologien, Note: 2,3, SRH Hochschule Riedlingen, Sprache: Deutsch, Abstract: Es ist nicht mehr zu leugnen, dass sich die Gesellschaft immer mobiler und interaktiver entwickelt. Jede Informationslücke wird blitzschnell durch kurzes "googeln" gefüllt und jedes Treffen im Café oder im Restaurant wird sorgfältig online dokumentiert oder neuerdings sogar bewertet. Ist sich der Durchschnittskunde bei einem Kauf oder einer Buchung unsicher, wird nicht mehr erst der Verkäufer nach seiner Meinung gefragt sondern gerne auch die verschiedenen User zahlreicher Bewertungsportale. Wird beispielsweise ein neuer potenzieller Kosmetik-Dienstleister gesucht, wird zunächst die Internet-Präsenz auf Kommentare, Bilder und Rezessionen untersucht. Die Anzahl der Follower sagt einiges über ein Unternehmen bzw. Dienstleister aus. Je beliebter, gepflegter und aktueller der Social Media Auftritt, desto besser das Image und desto eher kann Professionalität erwartet werden. Denn nur ein modernes und kundenorientiertes Unternehmen weiß die Kraft der Social Media Plattformen zu schätzen und zu nutzen. Die neuen Medien bieten dem Interessenten, Kunden und Unternehmer neue Möglichkeiten sich schnell zu verbinden und den Kontakt aufrecht zu erhalten und diesen zusätzlich zu stärken. Es wird schnell, direkt und offen kommuniziert. Die positiven als auch die negativen Erfahrungen werden gleichermaßen mit der Community geteilt. Die aktuellsten Nachrichten werden mit allein 140 Zeichen via Twitter durch die Welt gezwitschert. Doch nicht nur die Informationsgier treibt Millionen Menschen tag täglich in die virale Welt sondern auch das Verlangen unterhalten zu werden, durch schöne Bilder, ergreifende Geschichten oder wissenswerte Tipps. Auch die Suche nach neuen Kontakten und Bekanntschaften wird immer häufiger online vollzogen. Ganz gleich ob für private oder berufliche Zwecke. In der nachfolgenden Ei


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Product Details
  • ISBN-13: 9783668420748
  • Publisher: Grin Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 63 gr
  • ISBN-10: 3668420742
  • Publisher Date: 02 May 2017
  • Height: 210 mm
  • No of Pages: 38
  • Spine Width: 2 mm
  • Width: 148 mm


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