Home > General > The Facebook Era
20%
The Facebook Era

The Facebook Era

          
5
4
3
2
1

Out of Stock


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Notify me when this book is in stock
Add to Wishlist

About the Book

Features

  • Compliant with Unified Modeling Language 2
  • Substantially updated content
  • More robust process
  • Extensive exercises with solution
  • Instructor's on-line solutions manual
About the Authors
Rumbaugh and Michael Blaha are two of the "founding fathers" of UML. They invented UML, the basis for UML, along with Booch notation. Their first edition was crucial to the development and adoption of Object-Oriented methods when they were in their infancy. Blaha is a worldwide consultant and is a partner with Modelsoft Consulting, and SentientPoint Corporation. He is active in the IEEE Computer Society. Rumbaugh is a Distinguished Engineer with the Rational brand of IBM and is one of the original co-designers of UML. He is a highly influential author.Features

  • A significant number of end-of-chapter problems have been updated
  • The Verilog Hardware Description Language (HDL) has been updated and expanded to exploit key enhancements that were introduced in IEEE standards 1364-2001 and 1364-2005
  • The text introduces more graphical material to better serve learners oriented to graphical mediums. Karnaugh maps are, likewise, presented with additional graphics to facilitate understanding of their use
  • HDL material is presented at a level suitable for students learning digital circuits and a hardware description language at the same time
About the Authors

M. Morris Mano, California State University, Los Angeles. Micheal D. Ciletti, University of Colorado, Colorado Springs.Features

  • An integrated treatment and empirical evidence of the latest models of trade, such as the gravity, Ricardian, factor endowments, and imperfect competition models.
  • A thorough discussion of the causes and effects of trade policy focuses on the income-distribution effects of trade.
  • A unified model of open-economy macroeconomics that provides students with a cohesive approach to the theory, based on an asset-market approach to exchange rate determination with a central role for expectations.
  • A discussion of the international monetary experience that stresses the idea that different exchange rate systems lead to different policy coordination problems.
  • Learning Goals begin each chapter and list the essential concepts so students understand what they need to take away from each chapter.
  • Case Studies illustrate theory using real-world applications and provide important historical context.
About the Authors
Nobel Prize–winning economist Paul R. Krugman is a professor of economics and international affairs at the Woodrow Wilson School at Princeton University and is a regular op-ed columnist for the New York Times. He received his BA from Yale University and his PhD from the Massachusetts Institute of Technology. After working on the White House Council of Economic Advisors from 1982–1983, Krugman earned the prestigious John Bates Clark Medal for his work on the “new trade theory” in 1991. In addition to Princeton, Krugman has taught at Yale, MIT, and Stanford. His Nobel Prize, awarded in 2008, recognizes his work in international trade patterns and economic geography. Maurice Obstfeld is a professor of economics at the University of California, Berkeley, where he is also the director of CIDER, the Center for International and Development Economics Research. He is on the advisory board of the Journal of Monetary Economics and the editorial boards of International Economic Review and Review of International Economics. He received his BA from the University of Pennsylvania; his MA from King’s College at Cambridge University in Cambridge, UK; and his PhD from the Massachusetts Institute of Technology. In addition to his current position at UC Berkeley, Obstfeld has taught at Harvard University, the University of Pennsylvania, and Columbia University.Features
  • Warm up is a pre-reading section that kindles the learner’s interest on the theme of the lesson.
  • Word Power lists the meanings of all the difficult words; some word meanings are accompanied with visuals to aid effective retention and association.
  • Comprehension tests factual recall and inferential understanding.
  • Word Wise enriches the learner’s vocabulary through a variety of interesting exercises.
  • Express teaches correct pronunciation through phonetic drills, exercises on syllable and stress in words, eventually leading to correct tone and intonation.
  • Language in Use deals with fundamental elements of grammar and their usage.
  • Create initiates the learner into the world of independent composition.
Features
  • Warm up is a pre-reading section that kindles the learner’s interest on the theme of the lesson.
  • Word Power lists the meanings of all the difficult words; some word meanings are accompanied with visuals to aid effective retention and association.
  • Comprehension tests factual recall and inferential understanding.
  • Word Wise enriches the learner’s vocabulary through a variety of interesting exercises.
  • Express teaches correct pronunciation through phonetic drills, exercises on syllable and stress in words, eventually leading to correct tone and intonation.
  • Language in Use deals with fundamental elements of grammar and their usage.
  • Create initiates the learner into the world of independent composition.
Features
  • A completely new chapter on macroeconomics and business cycles has been included
  • An Indian perspective has been presented through examples and case studies. The merger and acquisition concept has been highlighted through recent cases such as the ArcelorMittal and the Sahara–Jet Airways mergers, and Tata Motors’ acquisition of JLR
  • Exercises have been designed to give students a hands-on experience in managerial economic
  • An additional section on productivity in the services sector has been included in addition to a new topic on the Loss Leadership Model
About the Authors
Paul G. Keat is an Associate Professor Emeritus and has been a member of the Global Business Faculty at Thunderbird School of Global Management. Philip K. Y. Young is the founder and president of Nth Degree Systems, Inc., and is also a member of the global faculty network of Duke Corporate Education. Sreejata Banerjee is an associate professor for the Union Bank Chair for Excellence in Banking at the Madras School of Economics, Chennai.Features
  • Evaluate yourself exercises
  • Key Words
  • List of Notes, References and Additional Readings
Features
  • Evaluate yourself exercises
  • Key Words
  • List of Notes, References and Additional Readings
Features
  • Domain extended with addition of two new chapters of Alkanes, Alkenes & Alkynes, and Alkyl Halides & Alcohols.
  • Contains more than 2200 MCQs that cover all the concepts on topics.
  • The way this workbook is structured allows students to think about and answer problems naturally.
  • All MCQs in this workbook are scientifically designed in such a manner that the options open up any conceptual doubts in the mind of students.
Features
  • Interactive sessions, peer group activities, practice exercises
  • Self assessment/evaluation modules at every stage
  • Comprehensive coverage of all soft skills
  • Effective teaching tool for communicative approach
Features
  • Dozens of figures and tables that simplify and illuminate key concepts
  • 50% more “field-tested” homework problems
  • Strong discussion of design principles for effective security
  • Up-to-date coverage of viruses, worms, and other malware
  • Keyword lists, recommended readings, and glossary
Features

·         New Examples and problem sets

·         A section on building blocks that provides various rules of English grammar and word lists

·         Over 8,000 multiple-choice questions for practice

·         Scientifically designed and time-bound exercises called Speed Maximizer Sector (SMSs) to boost preparation levels

·         Vocabulary and English-usage tests, reading comprehension tests and composite tests

·         More than 50 solved full-length test papers

·         MCQ Bin

  • Invaluable for all competitive exams like the NDA, CDS, SSC Graduate, SSC Matric, CPF, Bank Probationary Officers Exams, MBA, Hotel Management, NTSE, MAT and SCRA examinations
  • Comprehensive word lists, including context-specific usage
  • Twenty-Twenty power drills that help build speed and accuracy
  • Hit Parades: Collections of vocabulary-based questions from different entrance exams
  • Over 4,000 practice questions
  • 'MCQ Bin' offering a wide range of questions
  • Features
    • Strictly based on the latest IIT syllabus recommended by the IITJEE, covers the subject in a structured way and familiarizes students with the trends in these examinations.
    • Strictly aligned with the prescribed syllabus. Written in a lucid manner to assist students to understand the concepts without the help of any guide.
    • Provides the vast subject in a structured and useful manner so as to familiarize the candidates taking the current examinations with the current trends and types of multiple-choice questions asked.
    • The multiple-choice questions have been arranged in the following categories:
        • Straight Objective Type Questions (Single Choice),
        • Brainteasers Objective Type Questions (Single Choice),
        • Multiple Correct Answer Type Questions (More than one choice),
        • Strictly based on the latest IIT syllabus recommended by the IITJEE, covers the subject in a structured way and familiarizes students with the trends in these examinations.
        • Strictly aligned with the prescribed syllabus. Written in a lucid manner to assist students to understand the concepts without the help of any guide.
        • Provides the vast subject in a structured and useful manner so as to familiarize the candidates taking the current examinations with the current trends and types of multiple-choice questions asked.
        • The multiple-choice questions have been arranged in the following categories:
            • Straight Objective Type Questions (Single Choice),
            • Brainteasers Objective Type Questions (Single Choice),
            • Multiple Correct Answer Type Questions (More than one choice),
            • Linked-Comprehension Type Questions,
            • Assertion and Reasoning Questions.
            • Matrix-Match Type Questions and the IIT JEE Corner
        Features
        • Rock-solid reliable information for Solaris 10 virtualization in any environment, on any platform
        • Covers all areas of Solaris 10 virtualization: xVM Hypervisor, Containers, Logical and Dynamic Domains, Virtual Box, and much more
        • An indispensable resource for every new and experienced Solaris sysadmin, and for virtualization users moving from VMware or other technologies
        About the Authors
        Jeff Victor is the principal author of Oracle® Solaris 10 System Virtualization Essentials and a principal sales consultant at Oracle Corporation. Prior to joining Oracle, Jeff was a principal field technologist for Sun Microsystems. He is an OpenSolaris Zones Community Leader, the creator of the zonestat open-source program, and a regular author, contributor, and speaker at corporate and industry events.

        Jeff Savit has more than 25 years of experience in operating systems, virtualization, and performance on multiple platforms, and is a principal sales consultant at Oracle Corporation specializing in these areas. He was previously a principal field technologist at Sun Microsystems with a similar focus.

        Gary Combs is a SPARC specialist at Oracle Corporation. He specializes in midrange and high-end SPARC servers, which include the popular M-Series.

        Simon Hayler is a principal sales consultant for Oracle Corporation. Previously, Simon was a principal field technologist for Sun Microsystems.

        Bob Netherton is a principal sales consultant at Oracle Corporation specializing in Oracle Solaris, virtualization, open-source software, and Linux interoperability.Features
        • This book covers the university of Pune syllabus and the content is structured as per the syllabus topics.
        • Concepts are explained with the help of numerous examples.
        • Plenty of MCQ’s for practice
        • Important topics from examination point of view are highlighted.
        Features
        • This book fully covers the GTU syllabus and the content is structured as per the syllabus topics.
        • Concepts are explained with the help of numerous examples.
        • Important topics from exam point of view are highlighted.
        Features
        • This book fully covers the Gujarat Technological University syllabus and the content is structured as per the syllabus topics.
        • Concepts are explained with the help of numerous examples.
        • Plenty of practice questions
        • Important topics from exam point of view are highlighted
        Features

        Illustrated with hundreds of screenshots--all updated to reflect recent developments including using HTML5 with PHP

        Loaded with tips and techniques gleaned from real-world PHP experience by best-selling author Larry Ullman.

        Step-by-step instructions, clear screenshots, and low price point make this an ideal guide to PHP.

        Features
        • By authors with extensive experience building commercial Android apps and training new mobile developers
        • Cookbook examples illuminate many core Android development techniques, and can be incorporated directly into production programs
        • Covers topics many books skip, including social networking features
        • Perfect for all developers familiar with Java and the Eclipse IDE
        About the Authors

        James Steele was doing post-doctoral work in physics at MIT when he decided to join a startup in Silicon Valley. Fifteen years later and he continues to innovate, bringing research projects to production in both the consumer and mobile market. He actively presents and participates in various Silicon Valley new technology groups.

         

        Nelson To has more than ten applications of his own in the Android Market. He also has worked on enterprise Android applications for Think Computer, Inc. (PayPhone),AOL (AIM), Stanford University (Education App), and Logitech (Google TV). He also assists in organizing the SiliconValley Android Meetup Community and teaches Android classes both in the Bay Area and China.

        Features
        • Extensive new coverage: hypertargeting, opt-in channels, Twitter, buyer psychology, customer service, small business and non-profit techniques, and more
        • First-hand experience, rich case studies, and actionable takeaways
        • For sales, marketing, HR, entrepreneurs, managers, and more


        Table of Contents:
        Foreword
        Acknowledgments
        About the Author
        Introduction
        Part I Why Social Networking Matters for Business
        1.       The Fourth Revolution 
        2.       The New Social Norms
        3.       How Relationships and Social Capital Are Changing
        Part II Social Networking Across Your Organization
        4.       Sales in the Facebook Era
        5.       Customer Service in the Facebook Era
        6.       Marketing in the Facebook Era
        7.       Innovation and Collaboration in the Facebook Era
        8.       Recruiting in the Facebook Era
        Part III Step-by-Step Guide to Social Networking for Business
        9.       How To: Develop Your Facebook Era Plan and Metrics
        10.   How To: Build and Manage Relationships on the Social Web
        11.   How To: Engage Customers with Facebook Pages and Twitter
        12.   How To: Advertise and Promote on the Social Web
        Part IV Social Networking Strategy
        13.   Advice for Small Business
        14.   Advice for Nonprofits,Healthcare, Education, and Political Campaigns
        15.   Corporate Governance, Strategy, and Implementation
        16.   The Future of Social Business


    Best Sellers



    Product Details
    • ISBN-13: 9788131766941
    • Publisher: Pearson
    • Binding: Paperback
    • ISBN-10: 8131766942
    • Publisher Date: 2012
    • No of Pages: 368

    Related Categories

    Similar Products

    How would you rate your experience shopping for books on Bookswagon?

    Add Photo
    Add Photo

    Customer Reviews

    REVIEWS           
    Click Here To Be The First to Review this Product
    The Facebook Era
    Pearson -
    The Facebook Era
    Writing guidlines
    We want to publish your review, so please:
    • keep your review on the product. Review's that defame author's character will be rejected.
    • Keep your review focused on the product.
    • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
    • Refrain from mentioning competitors or the specific price you paid for the product.
    • Do not include any personally identifiable information, such as full names.

    The Facebook Era

    Required fields are marked with *

    Review Title*
    Review
      Add Photo Add up to 6 photos
      Would you recommend this product to a friend?
      Tag this Book
      Read more
      Does your review contain spoilers?
      What type of reader best describes you?
      I agree to the terms & conditions
      You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

      CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

      These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


      By submitting any content to Bookswagon, you guarantee that:
      • You are the sole author and owner of the intellectual property rights in the content;
      • All "moral rights" that you may have in such content have been voluntarily waived by you;
      • All content that you post is accurate;
      • You are at least 13 years old;
      • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
      You further agree that you may not submit any content:
      • That is known by you to be false, inaccurate or misleading;
      • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
      • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
      • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
      • For which you were compensated or granted any consideration by any unapproved third party;
      • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
      • That contains any computer viruses, worms or other potentially damaging computer programs or files.
      You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


      For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


      All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

      Accept

      New Arrivals



      Inspired by your browsing history


      Your review has been submitted!

      You've already reviewed this product!