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Export vs Direktinvestition. Bedingungen, Chancen und Risiken alternativer Internationalisierungsstrategien deutscher KMU in Mittel- und Osteuropa: Eine kritische Analyse

Export vs Direktinvestition. Bedingungen, Chancen und Risiken alternativer Internationalisierungsstrategien deutscher KMU in Mittel- und Osteuropa: Eine kritische Analyse

          
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About the Book

Diplomarbeit aus dem Jahr 2007 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,3, Martin-Luther-Universität Halle-Wittenberg, Sprache: Deutsch, Abstract: Ziel der Arbeit ist es, die Bedingungen, Chancen und Risiken der beiden alternativen Internationalisierungsstrategien Export und Direktinvestition (DI) für deutsche kleine und mittlere Unternehmungen (KMU) in Mittel- und Osteuropa (MOE) zu analysieren. Um eine solide Analyse gewährleisten zu können, widmet sich der Autor als Ausgangspunkt seiner Untersuchung zunächst der Erörterung wichtiger theoretischer Grundlagen des Internationalisierungsphänomens - zunächst von Unternehmen im Allgemeinen, dann von KMU im Speziellen. Um gleichzeitig einen Praxisbezug der Arbeit sicherstellen zu können, werden diese theoretischen Grundlagen immer wieder durch Ergebnisse empirischer Studien ergänzt. Auf diesen Grundlagen aufbauend werden dann die Länder MOE als Internationalisierungsmärkte für deutsche KMU untersucht. Zunächst wird dazu ein Überblick über den Transformationsprozess der mittel- und osteuropäischen Länder gegeben, da dieser Wandel erst zu ihrer Einbindung in die Weltwirtschaft geführt hat und somit den Grundstein für die Internationalisierung von KMU in diesen Märkten bildet. Anschließend widmet sich der Autor dann der ausführlichen Analyse der aktuellen Bedingungen in MOE. Hierauf aufbauend werden im Folgenden die beiden Alternativen Export und DI als mögliche Internationalisierungsstrategien deutscher KMU in MOE diskutiert. Dem Autor gelingt es dabei systematisch die Fein- und Besonderheiten beider Strategiealternativen speziell für deutsche KMU in MOE herauszuarbeiten und wichtige Erfolgsfaktoren ihrer erfolgreichen Ausgestaltung zu folgern. Abschließend kann dann die Deduktion der Chancen und Risiken beider Strategiealternativen für deutsche KMU erfolgen und gleichzeitig können grundsätzliche strategische Verhaltensempfehlungen für die jeweiligen Strategiealternativen herausgearbei


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Product Details
  • ISBN-13: 9783638903851
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Weight: 172 gr
  • ISBN-10: 3638903850
  • Publisher Date: 30 Jan 2008
  • Height: 210 mm
  • No of Pages: 124
  • Series Title: German
  • Sub Title: Eine kritische Analyse
  • Width: 148 mm


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Export vs Direktinvestition. Bedingungen, Chancen und Risiken alternativer Internationalisierungsstrategien deutscher KMU in Mittel- und Osteuropa: Eine kritische Analyse
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