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Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million

Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million

          
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About the Book

Hailed as one of the "BEST STARTUP BOOKS OF ALL TIME" by Benzinga and celebrated as a "TOP GROWTH-HACKING BUSINESS BOOK" by Entrepreneur Magazine, Explosive Growth is an exhilarating dive into the thrilling highs and sobering lows of startup life.

This compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside this fast-growing startup that created the first online dating app and grew to 100 million users. Explosive Growth combines lively and often hilarious storytelling, revealing genius growth tactics, numerous case studies, and its step-by-step playbook to help your startup grow massively.

Due to its raw storytelling style, practical lessons, compelling content, and fast-paced read, Explosive Growth is a one-of-a kind business book that transcends the narrow entrepreneurial audience to also appeal to readers and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup.

Cliff Lerner's online dating startup, Snap Interactive, was running out of money when he bet the company's fortunes on a then-unknown platform called Facebook. The app suddenly began to acquire 100,000 new users daily for free, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons.

You will learn how to:

* IGNITE EXPLOSIVE GROWTH by creating a remarkable product
* Identify the ONLY 3 METRICS THAT MATTER
* Explore valuable VIRAL GROWTH strategies to grow rapidly
* Execute the GENIUS MEDIA HACKS that helped us acquire 100 million users
* Create a thriving culture of PASSIONATE EMPLOYEES and CONSTANT INNOVATION


PRAISE:
"A must-read for founders and CEOs who want to achieve rapid growth while also building a great product and company."
Payal Kadakia, Founder of ClassPass

"An incredible and entertaining story with invaluable lessons for Startups and CEOs on growth hacking, marketing, management, and innovation from one of the smartest founders I know."
Andrew Weinreich, Inventor of Social Networking - Founder of Six Degrees

"Running a startup is filled with highs and lows. Most don't succeed - and those that do encounter numerous potholes along the way. In 'Explosive Growth, ' Cliff Lerner takes you along on the journey of one of the biggest early success stories in the Facebook App ecosystem."
Michael Lazerow, Founder of Buddy Media, Sold to Salesforce for $700m+. Over $2 billion in exits.


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Product Details
  • ISBN-13: 9781619617698
  • Publisher: Clifford Ventures Corporation
  • Publisher Imprint: Clifford Ventures Corporation
  • Height: 216 mm
  • No of Pages: 306
  • Spine Width: 16 mm
  • Weight: 353 gr
  • ISBN-10: 1619617692
  • Publisher Date: 07 Nov 2017
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million
  • Width: 140 mm


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Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million
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