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Exploring the Russian Market: 前進俄羅斯

Exploring the Russian Market: 前進俄羅斯

          
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About the Book

被譽為「金磚四國」之一的俄羅斯,於2012年8月22日正式成為世界貿易組織(WTO)會員後,將成為一個更開放的經濟體,並快速統合在全球經濟體系之內。如果與20多年前蘇聯的自給自足經濟相比,俄羅斯這幾年的改變,簡直不可同日而語。

資源豐富的俄羅斯,是全球石油及原物料的重要來源之一,石油、瓦斯及金屬出口占GDP高達30%,是其經濟發展的強心劑。在「金磚四國」中,消費品進口占進口總額比例,也以俄羅斯為最高,2011年達30%。目前俄羅斯的平均關稅為12%,將降到7%左右,加上外人直接投資的放寬,俄國將邁向一個更高發展的層面。

俄羅斯是台灣第25大貿易夥伴國,過去10年,台灣對俄羅斯出口增加5倍,高於對全球1.3倍的出口成長。隨著俄羅斯入世後關稅逐漸下降,台灣的出口產業可望受惠。

具有千年輝煌歷史的俄羅斯,是一個很特別的國家。本會駐莫斯科台灣貿易中心主任鄭良瑩有感於俄羅斯近年來的發展,已漸引起台灣業界的廣泛注意,不過,由於過去歷史的隔閡,大家對於俄羅斯的瞭解還是不多,許多廠商至今仍稱其為「蘇俄」或「蘇聯」,因此,利用俄羅斯加入 WTO的時際,特別撰寫本書,提供有意進軍俄羅斯市場的廠商朋友參考。

本書涵蓋歷史文化背景、市場環境、產業特性、市場行銷,共有60多篇,加上圖表及照片,資料相當豐富,作者前後在俄羅斯工作達9年之久,他的一些觀察與評論,言簡意賅,頗有可供參酌之處。期望這本書能助大家拓展俄羅斯市場順利成功!


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Product Details
  • ISBN-13: 9781647844288
  • Publisher: Ehgbooks
  • Publisher Imprint: Ehgbooks
  • Height: 229 mm
  • No of Pages: 314
  • Spine Width: 18 mm
  • Weight: 463 gr
  • ISBN-10: 1647844282
  • Publisher Date: 01 May 2013
  • Binding: Paperback
  • Language: Chinese
  • Returnable: N
  • Sub Title: 前進俄羅斯
  • Width: 152 mm


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