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Existenzgründung in der Tourismusbranche: Chancen und Risiken eines dynamischen Marktes

Existenzgründung in der Tourismusbranche: Chancen und Risiken eines dynamischen Marktes

          
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About the Book

Inhaltsangabe: Einleitung: Seit den 50er Jahren befindet sich die Tourismusbranche in einem stetigen Wachstum. Die verkürzten Arbeitszeiten, das veränderte Freizeitverhalten, die höhere Mobilität sowie der Ausbau der Infrastruktur stimulieren die Reiselust der Urlauber. Aufgrund der vielfältigen Einflussgrößen ist die Tourismusbranche sehr dynamisch geworden. Mit einer Verzögerung gegenüber anderen Wirtschaftszweigen wurde auch der Tourismus von der Konsumflaute eingeholt. Spätestens seit dem 11. September wissen die Marktteilnehmer, dass die Boomzeiten vorbei sind und dass sie auf die veränderten Bedingungen reagieren müssen. Die Tourismusbranche ist einem starken Wandel unterworfen. Anders als andere Branchen ist der Tourismussektor stark durch äußere Einflüsse geprägt. Diese spezielle Dynamik macht Existenzgründungen in diesem Markt besonders interessant. Das Wissen über die Rahmenbedingungen und Einflussfaktoren des touristischen Marktes soll helfen, auf der einen Seite die Risiken für zukünftige Geschäftsvorhaben zu minimieren und Fehler der Vergangenheit von vornherein zu vermeiden und auf der anderen Seite die Chancen zu erkennen und zielgerichtet zu nutzen. Gang der Untersuchung: Im zweiten Kapitel dieser Arbeit wird der Begriff der Dienstleistung näher beleuchtet. Es wird dargestellt, in welcher Art und Weise sich die Tourismusdienstleistung von anderen Dienstleistungen unterscheidet und was das touristische Dienstleistungsprodukt so einzigartig macht. Das dritte Kapitel bildet den Hauptteil der Arbeit. Ziel dieses Kapitels ist es, die Dynamik der Tourismusbranche zu erfassen und zu erklären. Dargestellt wird, welche Faktoren diese Dynamik bedingen und welche Kräfte eine solche Entwicklung vorantreiben. Die primären Leistungsträger der Branche werden erfasst und ihre Beziehungen zueinander dargestellt. Die aktuellen Trends der Branche werden aufgegriffen und auf ihren Einfluss untersucht. Im vierten Kapitel werden die Grundlagen der Existenzgründung


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Product Details
  • ISBN-13: 9783838695594
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Weight: 163 gr
  • ISBN-10: 3838695593
  • Publisher Date: 03 May 2006
  • Height: 210 mm
  • No of Pages: 116
  • Series Title: German
  • Sub Title: Chancen und Risiken eines dynamischen Marktes
  • Width: 148 mm


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Existenzgründung in der Tourismusbranche: Chancen und Risiken eines dynamischen Marktes
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