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ewige Scheitern: Jugendfernsehen in Deutschland

ewige Scheitern: Jugendfernsehen in Deutschland

          
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About the Book

Im Jahr 2012 wird das Thema "Jugendfernsehen" wieder stark diskutiert. Die öffentlich-rechtlichen Sender stellen sich die Frage, ob das Anbieten von Jugendsendungen zu ihren Pflichtaufgaben gehört. Diese Überlegungen existieren bereits seit dem Bestehen des deutschen Fernsehens. Seit dessen Beginn wurde viel ausprobiert, um die Jugendlichen zu unterhalten. Doch wie das aktuelle Programmangebot zeigt, hat dies nicht funktioniert. Heute werden die Jugendlichen zu der werberelevanten Gruppe (14-49jährige) gezählt und haben keine speziell für ihr Alter ausgeschriebenen Sendungen mehr. Welche Ursachen haben dazu geführt, dass das junge Publikum nach dem Kinderkanal dem TV- Dschungel schutzlos ausgesetzt ist? Welche Fehler wurden gemacht, so dass sich heute niemand mehr traut Sendungen speziell für Jugendliche zu produzieren? In dieser Studie werden zunächst die Begriffe "Jugend" und "Jugendfernsehen" definiert. Im Hauptteil wird die Geschichte des deutschen Jugendfernsehens vorgestellt. Welche Sendungen waren für Jugendliche gedacht, was wollten die Produzenten erreichen und wie groß war das eigentliche Interesse der jungen Zuschauer? Ziel dieses Abschnitts ist das Herausarbeiten von Gründen für das Scheitern deutscher Jugendsendungen. Dabei beschränkt sich die geschichtliche Aufarbeitung auf Sendungen, die speziell für Jugendliche konzipiert, und als solche ausgewiesen sind. Auf fiktive Jugendfilme und TV-Serien sowie Musik-, Kinder- und Familiensendungen wird nicht eingegangen. Der zweite Teil der Arbeit konzentriert sich auf das aktuelle TV-Angebot für Jugendliche. In welche Richtung hat sich das Jugendfernsehen entwickelt und was bietet es heute an? Bei dieser Untersuchung werden Studienergebnisse einbezogen, die Informationen zu beliebten Medien sowie Lieblingssendungen der jungen Zielgruppe liefern. Gibt es bereits Formate im deutschen Fernsehen, die überwiegend von Jugendlichen gesehen werden und doch nicht als Jugendsendungen ausgezeichnet sind? Neben dem Mediu


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Product Details
  • ISBN-13: 9783955490331
  • Publisher: Bachelor + Master Publishing
  • Publisher Imprint: Bachelor + Master Publishing
  • Height: 254 mm
  • No of Pages: 66
  • Series Title: German
  • Sub Title: Jugendfernsehen in Deutschland
  • Width: 178 mm
  • ISBN-10: 3955490335
  • Publisher Date: 17 Jan 2013
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 131 gr


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