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Evolution of Medical Tourism: From Cottage Industry to Corporate World

Evolution of Medical Tourism: From Cottage Industry to Corporate World

          
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About the Book

The economic (and social) impact of these separating borders literally levels the playing field for entrepreneurs and corporations around the world, which is the focus of Evolution of Medical Tourism: from Cottage Industry to Corporate World. The contents provide an in-depth and behind-the-scenes glimpse into the growing phenomena of medical and dental tourism. Growing competition for affordable and accessible medical resources and providers has prompted a user-friendly yet thorough analysis of the medical tourism industry of the past, present and future in this meticulously researched and compiled 'how to' for up and coming as well as well-established medical providers around the world. Evolution of Medical Tourism: from Cottage Industry to Corporate World covers such topics as the future of the global healthcare industry to dealing with supply and demand in the medical tourism industry. From developing marketing channels to the importance of patient nurturing, negotiations and patient acquisition, this first-of-its-kind book offers guidance and information to established as well as new entrepreneurs in this field. The importance of customer satisfaction and infrastructure requirements in the medical tourism realm as well as the development of a solid business foundation for entrepreneurs to be successful in this growing and extremely competitive industry are the focus of Pramod Goel's Evolution of Medical Tourism: from Cottage Industry to Corporate World.
About the Author: Mr. Pramod Goel is President and founder of PlacidWay, an internationally recognized industry leader in medical tourism. Mr. Goel has a diverse and experience-rich background building and orchestrating start-ups, turnarounds, and growth-oriented ventures. His strategic leadership and entrepreneurship has resulted in several globally successful enterprises. He provides deliberate and tactical solutions across multiple industries such as healthcare, technology, travel/ hospitality, energy and manufacturing. His management consulting experience includes strategic planning, operational execution, and enterprise business modeling, among many other competencies and achievements. Mr. Goel holds a Master's in Industrial and Systems Engineering and a Bachelor's in Mechanical Engineering.


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Product Details
  • ISBN-13: 9780988451803
  • Publisher: Pramod Goel
  • Publisher Imprint: Pramod Goel
  • Height: 229 mm
  • No of Pages: 148
  • Series Title: English
  • Sub Title: From Cottage Industry to Corporate World
  • Width: 152 mm
  • ISBN-10: 0988451808
  • Publisher Date: 07 Nov 2012
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 10 mm
  • Weight: 208 gr


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