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Re Evolución Digital / Digital Re - Evolution

Re Evolución Digital / Digital Re - Evolution

          
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About the Book

Descubre cuáles son los cambios más significativos en la era digital, cómo se reflejan en los negocios, en el marketing empresarial y de qué manera alimentan la atención al cliente.

El mundo empresarial está caracterizado por el vértigo, la transformación y la audacia en propuestas para los puntos de venta. Los grandes negocios, no sólo a escala mundial, requieren las herramientas más potentes y efectivas -no las más costosas- para impactar en el mayor número de personas.

Re evolución digital es el libro que ofrece esas herramientas para que los audaces del mundo de los negocios ofrezcan servicios de calidad y vanguardia con el conocimiento positivo del mundo digital. Martha Rivera Pesquera y Edgardo Méndez Montero, expertos en transformación digital a nivel empresarial, ofrecen las mejores lecciones al respecto para hacer de tu negocio un modelo de éxito. No sólo definen los diferentes medios digitales según su funcionalidad en estrategias de comercialización, y en qué consisten los ecosistemas digitales; además, nos demuestran que el conocimiento en esta materia potencializa los procesos para lograr mayor rentabilidad.

Re evolución digital, escrito con sencillez, amenidad y contundencia, no es sólo un libro para empresarios, sus conceptos apoyan el trabajo de vendedores, mercadólogos, comunicadores y quienes desean hacer de sus empresas y servicios un ejemplo de innovación.

Especialistas han opinado:

"Espero que este libro, Re evolución digital, sea el comienzo y la invitación a un camino de aprendizaje que los directores de las empresas inicien para asegurar la competitividad y supervivencia de sus negocios en esta nueva época." -María Teresa Arnal, CEO de Twitter México-

"Re evolución digital permite a los directores de empresas dimensionar la importancia y necesidad de integrarse a esta transformación digital para garantizar la supervivencia de sus negocios, sin olvidar que dicho cambio debe iniciar desde la dirección." -Xavier López Ancona, Presidente y CEO de KidZania Global-
ENGLISH DESCRIPTION


Learn about the biggest changes of the digital era, how these changes affect businesses, corporate marketing, and how they help customer service


. The corporate world is characterized by its fastpaced, quick revamp and audacity when it comes to points of sales proposals. Large businesses require the best and most effective selling tools, not necessarily the most expensive, in order to reach as many people as possible. Digital Re evolution is the book that offers those tools so that the audacious corporate risk-takers can offer quality services with a digital know-how. Digital Re evolution, written in a simple yet powerful language, is not only for business owners; its concepts are useful to sales reps, marketers, communicators, and anyone who wishes to make their company a model of innovation.
About the Author: Martha Rivera Pesquera. Es profesora de Comercialización en el IPADE y profesora invitada por escuelas de negocios en España, Argentina, Perú y Colombia. Es doctora en Ciencias económicas y empresariales con especialidad en Marketing por el IESE Business School y MBA de IPADE Business School. Ha cursado múltiples programas de especialidad en Londres, Francia y EUA, y es investigadora invitada por Babson College, Massachusetts, EUA. Sus investigaciones han sido publicadas en diferentes revistas académicas, entre ellas la Harvard Business Review. Ha realizado proyectos de consultoría en marketing y estrategia comercial con más de 30 empresas de diferentes tamaños e industrias. Conferencista invitada de múltiples empresas sobre Entrepreneurial Selling, Marketing digital, Marketing experiencial, E-commerce, Multicanalidad, entre otros. Es miembro del Marketing Science Institute.


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Product Details
  • ISBN-13: 9786073150835
  • Publisher: Conecta
  • Publisher Imprint: Conecta
  • Height: 229 mm
  • No of Pages: 224
  • Series Title: Spanish
  • Weight: 258 gr
  • ISBN-10: 6073150830
  • Publisher Date: 27 Jun 2017
  • Binding: Paperback
  • Language: Spanish
  • Returnable: Y
  • Spine Width: 15 mm
  • Width: 147 mm


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