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Everyone Is in Sales

Everyone Is in Sales

          
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About the Book

Everyone Is in Sales. Yes, that means you. Until now, the concept of sales has been looked at as a job description of a salesperson in an organization. Sales is often viewed in a negative light. No more. This book successfully reframes the concept of sales to communications. Every encounter in life involves communications. This means we are all in sales. So, whether you are an accountant, a doctor, an engineer or a stay at home mom, you are in sales because you are a communicator. Everyone Is in Sales (foreword by Mark W. Schaefer -author of six best-selling books) provides fresh, innovative and tangible content that you can immediately apply to every aspect of your life. The book bridges the world of traditional communications with new communications mediums such as social media. In our rapidly changing world, Everyone Is in Sales is not simply a book, but a mindset, which reminds us that while some things change-everything is still about the human being. This means that our (online and offline) communications are more important than ever- as is the personal touch. Everyone Is in Sales is different. It is unique. It is thought provoking. And, though the phrase is overused- the book is a "must-read" and right on target for 2019 and beyond. The book will challenge some of your assumptions and affirm others. After reading this book you too will embrace the Everyone Is in Sales philosophy. Sold yet?
About the Author: Ryan T. Sauers is President/Owner of Sauers Consulting Strategies. Ryan spent nearly 20 years leading visual communications companies before launching his consulting firm which works with organizations across the United States. Sauers is currently working on a Doctoral degree in Organizational Leadership and has a Master's degree in Organizational Leadership. He is a Certified Myers Briggs Type Indicator (MBTI) Practitioner and a CME (Certified Marketing Executive) through Sales Marketing Executives International. He uses this academic knowledge and professional experience to help organization's grow in new ways. Sauers authors a blog which helps organization's position themselves in the most effective manner. Ryan is both Director & Founding member of the Certified Marketing & Sales Professionals Association. He writes feature articles in a variety of media outlets on topics such as sales, marketing, communications, and leadership as well as a recurring article in a regional publication. Sauers is a regular speaker and presenter at a number of different industry conferences and events. In addition, Sauers is a university professor. He spends time helping integrate the diverse worlds of new technology such as social media with traditional media such as printing. He is often referred to as a thought leader in both communications realms. More info at: www.ryansauers.com


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Product Details
  • ISBN-13: 9780615567280
  • Publisher: Kmb Publishing North America
  • Publisher Imprint: Kmb Publishing North America
  • Height: 229 mm
  • No of Pages: 160
  • Series Title: English
  • Weight: 222 gr
  • ISBN-10: 0615567282
  • Publisher Date: 18 Jan 2012
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 9 mm
  • Width: 152 mm


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