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Event Marketing für soziale Nonprofit Organisationen: Ein mächtiges Kommunikationsinstrument

Event Marketing für soziale Nonprofit Organisationen: Ein mächtiges Kommunikationsinstrument

          
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About the Book

Soziale beziehungsweise karitative Organisationen leisten wichtige Arbeit am Rande der Wahrnehmung der Gesellschaft. Sie sorgen dafür, dass benachteiligten und in Not geratenen Menschen geholfen wird. Entsprechend der politischen Willensentscheidungen steht für die Arbeit dieser Organisationen mehr oder weniger Steuergeld oder Spendengeld zur Verfügung. Die Finanzierung karitativer Nonprofit Organisationen (NPO) richtet sich verkürzt ausgedrückt nach dem Bewusstsein der Bevölkerung für soziale Probleme. Nur wie entsteht ein solches gesellschaftliches Bewusstsein? Im Einzelfall durch hautnahes, persönliches Erleben oder aber durch gezielte Kommunikation über soziale Problematiken und mögliche Lösungsansätze. Diejenigen, die tagtäglich mit sozialen Notlagen zu tun haben, die vielen kleinen oder großen karitativen Organisationen, haben meist wenig Zeit und noch weniger Geld über ihre Wahrnehmungen sozialer Probleme zu informieren und auf diese Themen hinzuweisen. Besonders betroffen von dieser Misere sind die so genannten sozialen Drittleistungs-NPOs. Teilweise rigide Förder- oder Subventionsverträge erlauben es ihnen kaum Mittel in die Kommunikation zu investieren. Auch private Gönner, so es sie gibt, sehen es in der Regel nicht gerne, wenn ihre Spenden nicht direkt dem sozialen Zweck, sondern der Kommunikation über die Problematik zugeführt werden. Was den Verantwortlichen in sozialen NPOs bleibt, ist oft nur die Hoffnung auf wohlwollende Journalisten, um auf "ihre" Themen aufmerksam zu machen und sie einer breiten Öffentlichkeit zu vermitteln. Der Autor dieser Arbeit war viele Jahre in leitenden Funktionen im Bereich sozialer NPOs in Wien tätig und mit den folgenden Themen immer wieder konfrontiert: 1. Soziale NPOs brauchen Kommunikation, um soziale Themen ins Bewusstsein einer breiten Öffentlichkeit zu bringen (zur Absicherung der eigenen Existenz und zur indirekten Beeinflussung politischer Entscheidungsträger etc.). 2. Kommunikation darf aus ethischen Gründe


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Product Details
  • ISBN-13: 9783836661409
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 16 mm
  • Weight: 516 gr
  • ISBN-10: 3836661403
  • Publisher Date: 12 Aug 2008
  • Height: 254 mm
  • No of Pages: 294
  • Series Title: German
  • Sub Title: Ein mächtiges Kommunikationsinstrument
  • Width: 178 mm


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Event Marketing für soziale Nonprofit Organisationen: Ein mächtiges Kommunikationsinstrument
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Event Marketing für soziale Nonprofit Organisationen: Ein mächtiges Kommunikationsinstrument
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