David Mitroff, Ph.D. knows how to leverage events to grow brands and generate new business opportunities. His level of expertise is exemplified by his own career path. David came from corporate America and left a good job to start his own successful consulting firm. In the process, he found his passion for events and also created Professional Connector (www.ProfessionalConnector.com) where he's amassed an email list in the tens of thousands, held over a thousand business events and attracted clients from all around the world. This book is designed to make an impact. Learn from author David Mitroff, Ph.D. whose company Professional Connector produces over 50 events (happy hours, business mixers, recruiting events, startup accelerators, pitch contests, expert panels, workshops and more) each year for the last 8 years and runs more than 25 successful San Francisco Bay Area networking and social media groups with a combined total membership of more than 100,000+ members. Events are at prestigious locations throughout the San Francisco Bay Area and beyond such as the W Hotel - San Francisco, SLS Hotel - Beverly Hills, The Nines Hotel - Portland, General Assembly, Google and Yelp Headquarters. The Event Effect is full of the best event marketing strategies that can be used to grow a business, along with step by step event production and promotion guidance based on the hundreds of events that Dr. Mitroff and his team have organized, hosted and promoted. How much easier would it be for your business to have a guide to follow to make the perfect event and create more brand awareness. In this book readers will find out how to create effective pre-event and post-event marketing strategies; tips to secure venues, sponsors, and speakers; ways to leverage technology for event promotion; and how to avoid common mistakes. David Mitroff, Ph.D. is the Founder and Chief Consultant at Piedmont Avenue Consulting, Inc. (www.PiedmontAve.com), an Oakland, California based award winning business consulting and marketing firm with a proven track record of producing results. David and his team advise clients on leveraging technology for creative initiatives from strategy through implementation. David's wealth of knowledge is transferred to clients leading to heightened sales, increased customer experiences and enhanced relationship building techniques. Dr. Mitroff has an extensive educational background, which includes a Doctorate in Clinical Psychology with coursework in Business Administration, Legal Studies, Marketing, Culinary Arts and professional sales training. This provides a foundation for excellent critical and analytical thinking, business strategy, relationship building and networking. David is a sought after speaker on a wide range of topics from digital leadership to the psychology behind decision making. He has spoken at events all over the world including in Korea, China, and Turkey for organizations and companies including Google, AT&T and at prestigious conferences including Restaurant Executive Summit, Western Food Service Conference, HardwareCon and the Association of Defense Counsel. He is a college instructor in Marketing and Entrepreneurship for the University of California at Berkeley and Google Mentor for the Google Developers Launchpad Accelerator. David has been featured as a business and media expert for NBC, ABC, Forbes, Entrepreneur, Inc., Washington Post, Chicago Tribune, The Meeting Professional, Hospitality Technology, California Lawyer and more. Born in San Francisco and raised in the surrounding cities provides an in-depth personal knowledge of the entire SF Bay Area and a comprehensive network of contacts. To better serve his clients and the community David serves on numerous advisory boards. He enjoys traveling both Domestically (49/50 states) and Internationally (over 40 countries) to share his experiences and bring the world closer to Silicon Valley.