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Evaluation von Stakeholdern

Evaluation von Stakeholdern

          
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About the Book

Inhaltsangabe: Einleitung: Die Unternehmung sieht sich heutzutage mit einer Vielzahl von Ansprüchen konfrontiert, die ihren Handlungsspielraum beeinflussen. Die fortschreitende Globalisierung und der größere Einfluß des professionellen Investors sowie die gestiegenen Anforderungen der Kunden stellen Ursachen für diese Ansprüche dar. Des weiteren ermöglicht die Informationsrevolution eine vereinfachte Beschaffung und Verbreitung von Informationen über die Unternehmung und ihre Aktivitäten. Die Auswirkungen dieser Aktivitäten auf die Gesellschaft rücken dabei zunehmend in das öffentliche Bewußtsein. Grundsätzlich müssen die auftretenden Ansprüche von der Unternehmung im Sinne der Sicherung ihrer langfristigen Überlebensfähigkeit berücksichtigt werden. Um unterschiedliche Ansprüche an die Unternehmung und insbesondere die dahinter stehenden Individuen, Gruppen, Institutionen und Organisationen handhabbar zu machen, wurde bereits in den Sechziger Jahren der Stakeholder-Ansatz entwickelt. Allerdings lassen die Mehrzahl der zu dieser Thematik erschienen Beiträge instrumentelle Handlungsanweisungen für eine pragmatische Umsetzung des Stakeholder-Ansatzes in der unternehmerischen Praxis vermissen. Mit dieser Arbeit wird der Versuch unternommen, der Unternehmensführung ein analytisches Instrumentarium an die Hand zu geben, das sie systematisch bei der Berücksichtigung von Stakeholdern im Rahmen strategischer Entscheidungen unterstützt. Es soll als Grundlage für die Ausarbeitung von stakeholderspezifischen Strategien dienen und demzufolge der Unternehmensführung die effektive Allokation der knappen Unternehmensressourcen auf die verschiedenen Stakeholder ermöglichen. Die primären Ziele dieser Arbeit sind daher: Die Darstellung eines Instrumentariums zur Identifikation der Stakeholder der Unternehmung, um die Voraussetzung für deren Evaluation zu schaffen. Die Erarbeitung eines Instrumentariums zur Evaluation der Stakeholder der Unternehmung hinsichtlich deren strategische


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Product Details
  • ISBN-13: 9783838660233
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 148 mm
  • ISBN-10: 3838660234
  • Publisher Date: 31 Oct 2002
  • Height: 210 mm
  • No of Pages: 124
  • Series Title: German
  • Weight: 172 gr


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