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Evaluation von Möglichkeiten und Grenzen des Einsatzes von Social Media in Volkshochschulen

Evaluation von Möglichkeiten und Grenzen des Einsatzes von Social Media in Volkshochschulen

          
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About the Book

Bachelorarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Private Fachhochschule Göttingen, Veranstaltung: Bachelor-Thesis, Sprache: Deutsch, Abstract: Die sozialen Medien sind aus dem Internet nicht mehr wegzudenken. Das Internet hat sich von einem Ein-Wege-System zu einem interaktiven Medium entwickelt, welches von seinen Anwendern maßgeblich gestaltet wird. Wie können sich die Volkshochschulen in Deutschland hier richtig aufstellen? Welche sozialen Medien eignen sich besonders für Volkshochschulen, gerade auch im Hinblick auf jetzige und zukünftige Kundenkreise? Diese und weitere Fragen versucht die vorliegende Arbeit zu beantworten. Nach einer definitorischen Einordnung von Volkshochschulen wird auf die Besonderheiten von Dienstleistungen eingegangen und welche Schlussfolgerungen daraus gezogen werden können. Es folgt eine Betrachtung verschiedener sozialer Medien, wobei hier der Fokus nicht auf die Darstellung möglichst vieler Plattformen liegt, sondern vielmehr auf gängige soziale Medien und eine praktikable Kategorisierung der relevanten Dienste im Internet. Welche Möglichkeiten für Volkshochschulen bestehen, wird in einem weiteren Kapitel erörtert. Dabei werden die verschiedenen Werkzeuge des Marketingmix betrachtet und auf ihre Möglichkeiten für einen Einsatz in den sozialen Medien hin untersucht. Hierbei wird auch immer wieder auf Grenzen und Risiken eingegangen. Die Untersuchungsergebnisse münden in eine Strategieentwicklung für Volkshochschulen. Hier wird eine Zielgruppenanalyse vorgenommen, es werden Ziele definiert und eine Strategiekonzeption aufgebaut. Weiterhin werden einige Möglichkeiten zur Erfolgskontrolle vorgestellt. Die Arbeit befasst sich mit verschiedenen betriebswirtschaftlichen Themen, wie dem Marketing, dem Dienstleistungsmanagement und der Betriebswirtschaftslehre für Non-Profit-Organisationen. Auch informationstechnologische Fragestellungen spielen eine nicht unwichtige Rolle. An geeigne


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Product Details
  • ISBN-13: 9783668116429
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 78
  • Series Title: German
  • Weight: 113 gr
  • ISBN-10: 3668116423
  • Publisher Date: 22 Jan 2016
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 148 mm


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Evaluation von Möglichkeiten und Grenzen des Einsatzes von Social Media in Volkshochschulen
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