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Evaluation eines Newsletters beim Fraunhofer-Verbund Mikroelektronik: Ein Forschungsbericht

Evaluation eines Newsletters beim Fraunhofer-Verbund Mikroelektronik: Ein Forschungsbericht

          
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About the Book

Forschungsarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Methoden und Forschungslogik, Note: 1,0, Freie Universität Berlin (Institut für Publizistik- und Kommunikationswissenschaft), Veranstaltung: Forschungsseminar: Evaluation strategischer Kommunikation, Sprache: Deutsch, Abstract: Die vorliegende Arbeit entstand im Rahmen des Forschungsseminars "Evaluation strategischer Kommunikation" im Sommersemester 2006 an der Freien Universität Berlin. Ziel dieses Seminars war es, in Gruppen ein eigenständiges Evaluationsprojekt durchzuführen. Dieses sollte den Erfolg einer konkreten strategischen Kommunikationsmaßnahme in einem Unternehmen messen. Die Autoren der vorliegenden Arbeit konnten hierfür den Fraunhofer-Verbund Mikroelektronik in Berlin gewinnen. Untersucht wurde dort ein viermal jährlich erscheinender gedruckter Newsletter. Dieses Projekt wurde im Wesentlichen aus drei Gründen gewählt: Erstens war aus dem Team Herr Glen Wernecke als studentische Hilfskraft seit längerem bei der Organisation beschäftigt. Kontakte und Zugang waren somit gesichert. Zweitens wurde von Seiten der Organisation Unterstützung zugesagt, denn auch sie würde Erkenntnisse über ihre eigene Arbeit gewinnen. Und drittens schien das Projekt vom Umfang und Arbeitsaufwand im Rahmen des Seminars durchführbar. Das Evaluationsprojekt wurde von vier Studierenden durchgeführt - Jeannette Behrendt, Sebastian Schlehofer, Glen Wernecke und Silke Wiedner. Letztgenannte ist in dieser schriftlichen Arbeit nicht vertreten. Nichtsdestotrotz hat sie ganz wesentlich zum Gelingen dieser Arbeit beigetragen, indem sie an Konzeption und Umsetzung mitarbeitete. Ihr gebührt daher an dieser Stelle ein herzlicher Dank der übrigen Teammitglieder. Bedanken möchten wir uns ebenfalls bei Herrn Christian Lüdemann, der als Leiter der Öffentlichkeitsarbeit des Verbunds Mikroelektronik die Durchführung der Untersuchung voll unterstütz hat. Er war für das Team jederzeit ansprechbar und zögerte keine Sekunde, de


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Product Details
  • ISBN-13: 9783640844524
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 44
  • Series Title: German
  • Weight: 72 gr
  • ISBN-10: 3640844521
  • Publisher Date: 01 Mar 2011
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm


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