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Etnometodologia e co-creazione di valore

Etnometodologia e co-creazione di valore

          
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About the Book

La co-creazione di valore è una pratica imperativa nell'ambiente dei servizi. In alcuni casi è una condizione di qualità, ma in altri è essenziale, come nel caso dell'educazione. Intendere l'educazione come un incontro di servizio non significa ridurre l'importanza di questa attività, ma piuttosto qualificare le sue pratiche all'interno di parametri noti e di qualità predeterminata. Sulla base della Teoria dell'Autodeterminazione, gli autori presentano un'analisi etnometodologica della co-creazione di valore nel corso di Amministrazione. I precetti della Logica del Servizio Dominante nel Marketing sono qui applicati utilizzando la tecnica delle vignette per affrontare le prospettive degli studenti e la loro comprensione dello scenario. I risultati sottolineano in particolare il ruolo dell'autodeterminazione come elemento centrale della co-creazione, attraverso la motivazione intrinseca (desiderio di imparare) e la sua tenue relazione con la motivazione estrinseca (valutazione). Si individua che gli studenti possono essere o meno predisposti alla co-creazione, che si manifesta in tre comportamenti da tenere presenti nella lettura. Raccomandiamo questo libro a chi è interessato a comprendere la Logica Dominante del Servizio nel Marketing e la sua premessa fondamentale della Co-creazione di Valore.


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Product Details
  • ISBN-13: 9786207222728
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Edizioni Sapienza
  • Height: 229 mm
  • No of Pages: 144
  • Spine Width: 9 mm
  • Width: 152 mm
  • ISBN-10: 6207222725
  • Publisher Date: 29 Feb 2024
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 222 gr


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