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Ethik und Unternehmenserfolg - Ein Vergleich zwischen den USA und Deutschland

Ethik und Unternehmenserfolg - Ein Vergleich zwischen den USA und Deutschland

          
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About the Book

Studienarbeit aus dem Jahr 2005 im Fachbereich BWL - Unternehmensethik, Wirtschaftsethik, Note: 2,0, Universität Duisburg-Essen, Veranstaltung: Seminar: 'Nachhaltiges Wirtschaften', 6 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Unternehmensethik wird im Zeitalter der Globalisierung und modernen Medienwelt zu einem immer aktuelleren Thema. Vor allem durch das World Wide Web haben die Verbraucher die Möglichkeit, dass unternehmerische Handeln kritisch zu beobachten und entsprechende Schlußfolgerungen zu ziehen. Nicht selten werden Unternehmen sanktioniert, wenn dieses ethische Grundsätze verletzten. Auf diesem Weg kann ein Umdenken hinsichtlich der moralischen Verantwortung erzielt werden. Sicherlich wäre es wünschenswert, wenn die Unternehmen ethische Grundsätze von Anfang an in ihr Geschäftskonzept übernehmen würden. Nur scheint dies angesichts eines harten Wettbewerbs ein unmögliches Vorhaben zu sein. Häufig berufen sich die Konzerne auf ihr Geschäftsinteresse und drücken sich vor ihrer Verantwortung indem sie auf Systemzwänge wie Lohndumping, Kinderarbeit, Bestechung und Umweltzerstörung hinweisen, denen auch sie unterworfen sind. Mittlerweile jedoch scheint innerhalb der Unternehmerschaft ein Lernprozess in Gang gekommen zu sein. Gewisse gesellschaftliche Wertvorstellungen zu verletzten ist für viele nunmehr ethisch fragwürdig und kontraproduktiv geworden. Dies gilt sowohl für die interne als auch für die externe Unternehmenspraxis. Denn der Erfolg eines Unternehmens hängt entscheidend davon ab, ob die Mitarbeiter mit Fairness und Respekt behandelt werden. Immaterielle Werte wie Vertrauen, selbstbestimmtes Arbeiten, Offenheit und Unabhängigkeit gewinnen dementsprechend immer mehr an Bedeutung. Weiterhin haben im Sinne einer gesamtgesellschaftlichen Verantwortung die Unternehmen so zu Handeln, dass die moralischen Rechte der Bürger nicht verletzt werden. Die Frage ist nur wie man ein so respektables Verhalten erzielt?


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Product Details
  • ISBN-13: 9783638792882
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 216 mm
  • No of Pages: 24
  • Series Title: German
  • Weight: 54 gr
  • ISBN-10: 3638792889
  • Publisher Date: 06 Sep 2007
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 140 mm


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