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Estrategias de Promoción de Ventas.: una guía para principiantes

Estrategias de Promoción de Ventas.: una guía para principiantes

          
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About the Book

La promoción es una realidad para la mayoría de los minoristas, proveedores y partes interesadas de FMGC, y representa hasta el 75 % de los presupuestos totales de marketing. Desde simples descuentos en productos hasta concursos y concursos omnicanal más complejos, las promociones de ventas juegan un papel vital como herramientas de marketing estratégicas y tácticas. Los gerentes de promoción de ventas deben brindar resultados reales en un entorno minorista altamente competitivo. Sin embargo, con una comprensión limitada de las opciones, los principios y las prácticas que sustentan la planificación eficaz de la promoción, los gerentes a menudo confían en la experiencia o las preferencias pasadas para guiar su toma de decisiones. No es sorprendente que muchas campañas de ventas no alcancen su potencial. Este libro es un recurso importante para los profesionales. Extraído de más de 700 artículos y casos, presenta los resultados de una extensa investigación global que examina el ADN de las promociones de ventas, incluido su rol, naturaleza y función, los procesos críticos de toma de decisiones y la evaluación de campañas. Esto está respaldado por estudios de casos de planificación de promociones en la práctica, basados en investigaciones realizadas en FMCG y organizaciones minoristas. El libro proporciona al lector una evaluación experta más profunda, completa y crítica de los conceptos básicos que definen la promoción de ventas. Esto permitirá a los tomadores de decisiones, asesores y partes interesadas tomar decisiones de campaña más seguras, informadas y efectivas.


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Product Details
  • ISBN-13: 9798386762643
  • Publisher: Amazon Digital Services LLC - Kdp
  • Publisher Imprint: Independently Published
  • Height: 203 mm
  • No of Pages: 40
  • Spine Width: 2 mm
  • Weight: 50 gr
  • ISBN-10: 8386762640
  • Publisher Date: 12 Mar 2023
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Sub Title: una guía para principiantes
  • Width: 127 mm


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