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Estrategia en la práctica: La guía profesional para el pensamiento estratégico

Estrategia en la práctica: La guía profesional para el pensamiento estratégico

          
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About the Book

Este libro presenta un enfoque profesional centrado en la estrategia. Basado rigurosamente en el pensamiento actual y los conceptos teóricos en el campo de la gestión estratégica, proporcionará al profesional de la estrategia un enfoque sistemático y orientado a la reflexión para el pensamiento estratégico. "Este libro es excelente por varias razones. Destaca cómo la estrategia puede ser mucho más práctica, más tangible. Pone un énfasis especial en las personas que hacen que las estrategias resulten eficaces. Es imprescindible tanto para los profesionales, como para los estudiantes y académicos." Profesor Peter Lorange, del Lorange Institute of Business, Zurich, Suiza "Estrategia en la práctica, del profesor Tovstiga, se centra en el pensamiento estratégico aplicado. Tovstiga aduce que las piedras angulares en la estrategia son el pensamiento y discernimiento estratégico más que la planificación estratégica y, en consecuencia, sienta las bases en este interesante nuevo libro para los gerentes, directores y miembros de consejos directivos que desean mejorar su pensamiento estratégico y sus habilidades en la creación de ideas estratégicas." Leif Bergmann, consejero delegado de Henley Nordic, Copenhague, Dinamarca. "Los directivos que tienen la tarea crítica de formular una estrategia para sus empresas pueden verse abrumados por la profusión actual de herramientas y técnicas que pretenden ofrecer consejos e ideas sobre este proceso. En lugar de tratar de dominar todas esas técnicas, ahora los gerentes pueden recurrir a este libro como una integración inteligente de lo mejor de esas ideas en un enfoque coherente y pragmático para el desarrollo de estrategias en cualquier organización. Debería llegar a ser una herramienta fundamental para todos los estrategas en el futuro." Profesor David J. Collis, de la Harvard Business School, Cambridge, Estados Unidos. "En este libro el profesor Tovstiga proporciona un enfoque amplio y pragmático para convertir la estrategia en una acción que puede ser fácilmente aplicada a todos los tipos de situaciones empresariales. Hay una gran rigurosidad en la explicación de las teorías estratégicas más importantes y cómo convertir esas estrategias en acción. Este es un libro sobresaliente para los líderes empresariales y los estudiantes de estrategia que están buscando un enfoque del mundo real." David Wright, consejero delegado de AllCloud Network, ex director de Estrategia y vicepresidente empresarial en Hewlett Packard, Bracknell, Reino Unido.


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Product Details
  • ISBN-13: 9789506416331
  • Publisher: Ediciones Granica, S.A.
  • Publisher Imprint: Ediciones Granica, S.A.
  • Height: 229 mm
  • No of Pages: 192
  • Series Title: Spanish
  • Sub Title: La guía profesional para el pensamiento estratégico
  • Width: 152 mm
  • ISBN-10: 9506416338
  • Publisher Date: 06 Jan 2012
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 10 mm
  • Weight: 267 gr


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