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Estilo de Liderança e Orientação para o Mercado: Um caso de PME de fabrico

Estilo de Liderança e Orientação para o Mercado: Um caso de PME de fabrico

          
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About the Book

Este livro expõe os leitores aos estilos de liderança dos proprietários/gestores das PMEs manufactureiras no Gana e à sua abordagem à cultura orientada para o mercado. O estudo procurou determinar a relação entre o estilo de liderança dos proprietários/gestores, a orientação para o mercado e o crescimento das PMEs no Gana. As PMEs têm o potencial de proporcionar o crescimento do emprego e contribuir para a redução da pobreza na maioria dos países africanos. Para alcançar o objectivo deste estudo, foram formulados quatro objectivos específicos. Foram recolhidos dados sobre o estilo de liderança, a orientação de mercado e o crescimento das PMEs na metrópole de Accra. O livro explorou dois grandes estilos de liderança (Transaccional e Transformacional) que é predominante no contexto ganês. O estudo teve resultados interessantes uma vez que não havia uma relação significativa entre o estilo de liderança transformacional e a orientação para o mercado, no entanto, verificou-se que o estilo de liderança transaccional tinha uma relação negativa mas significativa com a orientação para o cliente e uma relação positiva e significativa com o crescimento das PMEs. As conclusões, embora surpreendentes, são esperadas devido ao sector em estudo (fabrico).


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Product Details
  • ISBN-13: 9786205735893
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Height: 229 mm
  • No of Pages: 164
  • Spine Width: 10 mm
  • Weight: 249 gr
  • ISBN-10: 620573589X
  • Publisher Date: 24 Feb 2023
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Sub Title: Um caso de PME de fabrico
  • Width: 152 mm


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Estilo de Liderança e Orientação para o Mercado: Um caso de PME de fabrico
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Estilo de Liderança e Orientação para o Mercado: Um caso de PME de fabrico
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