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Essentials of Exporting and Importing: U.S. Trade Policies, Procedures, and Practices

Essentials of Exporting and Importing: U.S. Trade Policies, Procedures, and Practices

          
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About the Book

Essentials of Exporting and Importing provides the merchandising, marketing, or business student a practical, basic guide for importing and exporting products, services, or technology in a global economy. This fashion industry focused text will help readers learn what is necessary to carefully and thoroughly analyze a company's internal and external resources in order to grown and generate profits in a global marketplace. Fully updated with information on recent changes in U.S. export-import trade policies and procedures, current trade trends, and key trade relationships, this edition discusses how to identify and enter emerging markets and covers how global trade issues-such as cultural political, and economic climates-affect the textile and apparel industry.

New to this Edition:
New chapter opening vignettes provide real life examples from the fashion industry
Brief case studies of companies and entrepreneurs highlight chapter content in practice. Examples include: "Hall & Madden: Providing Customers with Bespoke Shirts at Department Store Prices" (Ch 2), "Basics of Exporting: Health and Beauty Aids for Africa" (Ch 4), and "Patagonia's Support of Growth and Sustainability" (Ch 9)
New Chapter 10 provides four longer case studies relevant to exporting and importing


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Product Details
  • ISBN-13: 9781609018894
  • Publisher: Fairchild Books & Visuals
  • Publisher Imprint: Fairchild Books & Visuals
  • Depth: 25
  • Height: 226 mm
  • No of Pages: 331
  • Series Title: English
  • Sub Title: U.S. Trade Policies, Procedures, and Practices
  • Width: 150 mm
  • ISBN-10: 1609018893
  • Publisher Date: 21 Aug 2014
  • Binding: Paperback
  • Edition: 2
  • Language: English
  • Returnable: Y
  • Spine Width: 25 mm
  • Weight: 568 gr


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