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Essentials Of Entrepreneurship And Small Business Management: Lang/Litr/Ling/Fiction

Essentials Of Entrepreneurship And Small Business Management: Lang/Litr/Ling/Fiction

          
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NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab(TM)and Mastering(TM) platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide.

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For courses in small business management, entrepreneurship, and new venture creation and/or management.

This package includes MyLab Entrepreneurship.

The foundation to building a successful small business

Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills needed for small business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment.


Personalize learning with MyLab Entrepreneurship

By combining trusted authors' content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.


0134890434 / 9780134890432 Essentials of Entrepreneurship and Small Business Management Plus MyLab Entrepreneurship with Pearson eText -- Access Card Package, 9/e


Package consists of:

  • 0134741080 / 9780134741086 Essentials of Entrepreneurship and Small Business Management
  • 0134743067 / 9780134743066 MyLab Entrepreneurship with Pearson eText -- Access Card -- for Essentials of Entrepreneurship and Small Business Management

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About the Book

This latest edition, introduces readers to the process of creation of a new venture and the critical knowledge needed for its successful launch. It provides various tools needed for entrepreneurial success. The reader is exposed to all the aspects of a small enterprise for establishing the business in a competitive environment; right from building the plan to considering the marketing and financial aspects.

Features :

Separate chapters on "Forms of Business Ownership", "Franchising" and the "Entrepreneur" are added.

A new feature "Hands on ... How to" is added to make students understand how a concept can be put into practice.

Sample business plan is included in the text with full details.

Integration of Business Plan Pro exercises.

Eleven brief cases covering various topics.

New, attractive layout includes in-margin glossary and learning objectives.About the AuthorSt. Leo University|University of Oregon|Presbyterian College


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Product Details
  • ISBN-13: 9788120339118
  • Publisher: PHI Learning
  • Publisher Imprint: Phi Learning
  • Edition: 5
  • No of Pages: 744
  • Weight: 1385 gr
  • ISBN-10: 8120339118
  • Publisher Date: 2009
  • Binding: Paperback
  • Language: English
  • Sub Title: Lang/Litr/Ling/Fiction

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