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E-Sport in Deutschland: Marktanalyse zu einer neuen Sportart

E-Sport in Deutschland: Marktanalyse zu einer neuen Sportart

          
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About the Book

Bachelorarbeit aus dem Jahr 2019 im Fachbereich Führung und Personal - Sonstiges, Note: 2,7, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, München früher Fachhochschule, Sprache: Deutsch, Abstract: Diese Arbeit soll den Markt des E-Sports in Deutschland allgemein analysieren und mit Hilfe von einer durchgeführten Primärstudie die von Konsumenten und Sportlern am stärksten nachgefragten Teilbereiche und Entwicklungspotentiale aufzeigen und Grundlagen für Unternehmensgründer im deutschen E-Sport Markt schaffen. Als in den 1970er Jahren die ersten kommerziell erfolgreichen Videospiele auf den Markt gebracht wurden, war dieser noch sehr klein und überschaubar. Durch den technologischen Fortschritt und die inhaltliche Anpassung der Spiele wurde der Markt jedoch stets vergrößert. Neue Kunden wurden von den Herstellern neuer Spielgeräte wie der Playstation oder der Xbox, die heute neben dem PC den größten Anteil an Nutzern vorweisen können, vor allem durch die Diversifikation der Spielmodi generiert. Die Eigenschaft des Menschen, sich mit anderen Individuen zu messen, und die Tatsache, dass eine Vielzahl der heutigen Videospiele darauf ausgelegt ist, gegen anderen menschliche Spieler zu spielen, haben dazu beigetragen die Spiele als eine Art Wettkampf zu betrachten. So formierten sich im Zuge der Digitalisierung immer mehr sogenannte Clans oder Vereine, um sich mit anderen gleichgesinnten Organisationen in ihren favorisierten Videospielen zu messen. Um bei diesen Vergleichen eine gerechte Durchführung zu garantieren und den Überblick über Erfolge und Misserfolge einzelner Organisationen zu haben, wurden alsbald eigene Ligen und Wettkampfsysteme entwickelt, auf denen fortan der kompetitive Charakter der Videospiele ausgelebt werden konnte. Die neue Sportart des elektronischen Sports war geboren, der E-Sport. Der Sektor E-Sport ist in Deutschland noch sehr jung, weshalb es erst wenige Forschungsergebnisse zu dem Thema gibt. Nicht zuletzt auch mit der G


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Product Details
  • ISBN-13: 9783668949201
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 58
  • Spine Width: 4 mm
  • Weight: 86 gr
  • ISBN-10: 3668949204
  • Publisher Date: 22 Apr 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Marktanalyse zu einer neuen Sportart
  • Width: 148 mm


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