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Erstellung einer Personalmarketingkonzeption für ein mittelständisches Telekommunikationsunternehmen: Dargestellt am Beispiel der Hutchison Telecom GmbH, Münster

Erstellung einer Personalmarketingkonzeption für ein mittelständisches Telekommunikationsunternehmen: Dargestellt am Beispiel der Hutchison Telecom GmbH, Münster

          
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About the Book

Inhaltsangabe: Gang der Untersuchung: Gegenstand der vorliegenden Diplomarbeit ist die Erstellung einer Personalmarketingkonzeption für akademisch ausgebildete Fach- und Führungskräfte der Wirtschaft, die neben dem operativen auch das strategische Personalmarketing beleuchtet. Schwerpunkt der Diplomarbeit ist insbesondere die Ausrichtung auf die Zielmärkte der Fach- und Führungskräfte in den Bereichen Controlling, Marketing und IT. Zu Beginn werden Entstehungs- und Entwicklungsgründe des Personalmarketingansatzes dargestellt, um anschließend die wissenschaftlichen Grundlagen und die Wirkungsweise des Personalmarketings in der Unternehmenspraxis für das Beispielunternehmen der Telekommunikationsbranche umzusetzen. Darauf aufbauend, werden die einzelnen Komponenten des Personalmarketings beschrieben und die Optimierung ihres Zusammenspiels aufgezeigt. Anschließend wird auf die Gestaltung des Personalmarketingcontrollings eingegangen. Im abschließenden Teil der Diplomarbeit wird ein Resümee und ein Ausblick gegeben. Inhaltsverzeichnis: Inhaltsverzeichnis: AbkürzungsverzeichnisIV Abbildungs- und TabellenverzeichnisV AnlagenverzeichnisVI A.Einleitung1 1.Einführung in das Thema1 2.Zielsetzung und Aufbau der Diplomarbeit2 B.Grundlagen des Personalmarketings4 1.Entstehung des Personalmarketinggedankens4 1.1Der Marketinggedanke als Grundlage für das Personalmarketing5 1.2Bezugsrahmen des Personalmarketings6 2.Aktuelle und künftige Relevanz des Personalmarketings7 2.1Veränderungen auf dem Arbeitsmarkt7 2.2Einflussfaktoren von Arbeitskräfteangebot und -nachfrage8 3.Ziele und Aktionsfelder des Personalmarketings10 3.1Akquisitionsfunktion10 3.2Motivationsfunktion10 3.3Profilierungsfunktion11 3.4Personalforschung12 4.Strategien des Personalmarketings14 4.1Anforderungen einer Personalmarketingstrategie14 4.2Strategiegruppen16 4.2.1Intensivstrategie16 4.2.2Integrativstrategie16 4.2.3Diversifikationsstrategie17 5.Instrumente des Personalmarketings17 5.


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Product Details
  • ISBN-13: 9783838646091
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 190 gr
  • ISBN-10: 3838646096
  • Publisher Date: 12 Oct 2001
  • Height: 210 mm
  • No of Pages: 138
  • Series Title: German
  • Sub Title: Dargestellt am Beispiel der Hutchison Telecom GmbH, Münster
  • Width: 148 mm


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Erstellung einer Personalmarketingkonzeption für ein mittelständisches Telekommunikationsunternehmen: Dargestellt am Beispiel der Hutchison Telecom GmbH, Münster
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Erstellung einer Personalmarketingkonzeption für ein mittelständisches Telekommunikationsunternehmen: Dargestellt am Beispiel der Hutchison Telecom GmbH, Münster
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Erstellung einer Personalmarketingkonzeption für ein mittelständisches Telekommunikationsunternehmen: Dargestellt am Beispiel der Hutchison Telecom GmbH, Münster

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