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Erstellung einer Contentstrategie für die Facebookseite eines Hamburger Restaurants

Erstellung einer Contentstrategie für die Facebookseite eines Hamburger Restaurants

          
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About the Book

Facharbeit (Schule) aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 3, Hotelfachschule Hamburg, Sprache: Deutsch, Abstract: Das Restaurant ist ein familiengeführtes Unternehmen in Hamburg. Seit Monaten ist der Umsatz rückläufig, da Stammkunden ausbleiben und zur Konkurrenz abwandern. Durch eine hohe Personalfluktuation und schlechtes Beschwerdemanagement sind Qualitätsschwankungen im Bereich des Service und der Küche zu verzeichnen. Um den hohen Kapitalbedarf zu decken, hat das Unternehmerehepaar noch weitere Nebentätigkeiten. Somit sind die Unternehmer nicht konstant im Restaurant präsent, um sich das Feedback der Gäste einzuholen. Dadurch ist es den Inhabern nicht möglich die Qualität ihres Angebots und des Personals zu optimieren. Um ein gezieltes Kundenfeedback zu erreichen, besitzt das Unternehmen seit November 2011 eine Unternehmensseite bei Facebook. Der Social Media Auftritt soll das Unternehmen einen schnelleren und gezielteren Kundenkontakt bescheren. Da das Unternehmen nur noch wenige finanzielle Rücklagen besitzt, scheint eine kostengünstige Marketingaktivität in sozialen Netzwerken gut geeignet. Im Rahmen dieser Facharbeit werde ich eine zielgruppengerichtete Contentstrategie entwerfen, um die potenziellen Gäste auf diese Facebookseite aufmerksam zu machen. Mit dem Einsatz von Social Media ist es möglich näher am Kunden zu sein, schneller zu agieren und die Bedürfnisse seiner Gäste zu analysieren. Zukünftig soll diese Art von Kundenbindung ein Wettbewerbsvorteil gegenüber der direkten Konkurrenz darstellen. Zuerst werde ich im zweiten Kapitel die Grundlagen von Facebook und der Fanseite erläutern. Im dritten Kapitel werde ausführlich auf das Thema Content eingehen, dann folgt im vierten Kapitel der Praxisteil mit der Vorstellung des Restaurants und der Content-Analyse sowie deren Umsetzung. Zum Schluss werte ich diese Umsetzung aus und ziehe mein Fazit.


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Product Details
  • ISBN-13: 9783656698760
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 63 gr
  • ISBN-10: 3656698767
  • Publisher Date: 17 Jul 2014
  • Height: 210 mm
  • No of Pages: 40
  • Spine Width: 3 mm
  • Width: 148 mm


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Erstellung einer Contentstrategie für die Facebookseite eines Hamburger Restaurants
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Erstellung einer Contentstrategie für die Facebookseite eines Hamburger Restaurants
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