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Ermittlung der Zahlungsbereitschaft für sozialverträgliche Produkte: Eine empirische Analyse am Beispiel des TransFair-Siegels

Ermittlung der Zahlungsbereitschaft für sozialverträgliche Produkte: Eine empirische Analyse am Beispiel des TransFair-Siegels

          
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About the Book

Inhaltsangabe: Einleitung: Mit Aufkommen der Kapitalismusdebatte im Frühjahr 2005 wurde insbesondere die soziale Verantwortung der Unternehmen und damit implizit das sozialverträgliche Handeln durch Politiker und Medien hinterfragt. Auf diese Weise geriet die soziale Verantwortung deutscher Unternehmen im eigenen Land in die öffentliche Diskussion und gewann neuerliche Aktualität. Jedoch ist dieses Thema längst nicht neu und wird im Rahmen der Globalisierung schon lange diskutiert. Schon vor über 30 Jahren wurde die „Stichting SOS-Wereldhandel"-Gesellschaft in den Niederlanden für den Import von fair gehandelten Waren gegründet und damit der Start für den weltweit fairen Handel gegeben. Auch in Deutschland gründeten sich in kurzer Folge viele Aktionsgruppen und Initiativen, die den alternativen Handel förderten. Dennoch gibt es nur sehr vereinzelt Untersuchungen zu dieser Thematik. Gerade wenn es explizit um die Messung der Preisbereitschaft der Konsumenten für den Absatz fair gehandelter und damit sozialverträglicher Produkte geht, sind nur wenig aussagekräftige Studien zu finden. Diese Arbeit soll daher einen Beitrag leisten, die Forschungslücke zu schließen. Zusätzlich werden weiterführenden Fragestellungen zu sozialverträglichen Produkten beantwortet. Da der Vertrieb sozialverträglicher Produkte eng mit dem fairen Handel verzahnt ist, müssen einige Besonderheiten beachtet werden. Wie sich im Laufe der Arbeit zeigen wird, bemüht sich der faire Handel um den Spagat zwischen dem Vertrieb im kommerziellen Handel und auf der alternativen Ebene. Diese Studie wird, auch in Erwartung sehr geringer Zahlungsbereitschaften, die Erhebung unabhängig davon durchführen, wo und ob der Konsument alternative Produkte kauft. In einer möglichst realistischen Kaufsituation sollen sozialverträgliche Produkte in direkter Konkurrenz zu anderen Produkten stehen. Auf diese Weise lassen sich einerseits „wirkliche" Kaufwahrscheinlichkeiten und Marktanteile schätzen. Jedoch ist zu beac


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Product Details
  • ISBN-13: 9783838697352
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Weight: 154 gr
  • ISBN-10: 3838697359
  • Publisher Date: 31 Jul 2006
  • Height: 210 mm
  • No of Pages: 108
  • Series Title: German
  • Sub Title: Eine empirische Analyse am Beispiel des TransFair-Siegels
  • Width: 148 mm


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Ermittlung der Zahlungsbereitschaft für sozialverträgliche Produkte: Eine empirische Analyse am Beispiel des TransFair-Siegels
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Ermittlung der Zahlungsbereitschaft für sozialverträgliche Produkte: Eine empirische Analyse am Beispiel des TransFair-Siegels
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