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Ermittlung der interkulturellen Differenzen zwischen Deutschland und Argentinien zur besseren Erstellung von Chatbots

Ermittlung der interkulturellen Differenzen zwischen Deutschland und Argentinien zur besseren Erstellung von Chatbots

          
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About the Book

Bachelorarbeit aus dem Jahr 2020 im Fachbereich Medien / Kommunikation - Interkulturelle Kommunikation, Note: 1,7, Hochschule Karlsruhe - Technik und Wirtschaft (Informationsmanagement und Medien), Sprache: Deutsch, Abstract: Das Ziel dieser Bachelorthesis ist es zu untersuchen, ob die kommunikativen Kulturdifferenzen zwischen Deutschland und Argentinien so signifikant sind, dass man chattende Roboter, sogenannte "Chatbots", kulturell unterschiedlich konzipieren soll. Um die Forschungsfrage zu beantworten, wurde eine Online-Befragung durchgeführt, die sich an deutsche und argentinische Studenten richtete. Die Ergebnisse zeigen, dass die fortschreitende Globalisierung kulturelle Differenzen in der Kommunikation nicht einebnet. Deshalb sind bei der Konzipierung von Chatbots die kulturellen Unterschiede zu beachten. Auf Basis dieser Ergebnisse wurde ein Konzept entwickelt, das Firmen zukünftig dabei helfen soll, die kulturellen Präferenzen bei der Konzipierung von Chatbots zu berücksichtigen, um für Kunden den Nutzungsgrad der Chatbots zu erhöhen. Verabredet sich ein Deutscher mit einem Argentinier, kann es vorkommen, dass Letzterer scherzhaft fragt, ob er sich an die deutsche oder an die argentinische Pünktlichkeit halten soll. Das Bestehen kultureller Unterschiede hinsichtlich der Kommunikation mit Menschen aus anderen Ländern, ja Kontinenten ist Weltoffenen kein Geheimnis. Dennoch können in der bilateralen Kommunikation Konflikte entstehen. Argentinier tun sich mit der direkten Art der Deutschen oft etwas schwer. Deutsche hingegen fühlen sich gekränkt, wenn sie um eine Stunde versetzt werden. Hinter der vermeintlich bösen Absicht stecken jeweils mentalitätsbedingte Gewohnheiten, die Menschen von klein auf verinnerlichen und deshalb für global gültig halten.


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Product Details
  • ISBN-13: 9783346267672
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 126
  • Spine Width: 8 mm
  • Width: 148 mm
  • ISBN-10: 3346267679
  • Publisher Date: 09 Jun 2021
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 172 gr


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