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Erfolgsgeheimnis von Steve Jobs: Corporate Speaking und die Bedeutung öffentlicher Auftritte von Führungskräften

Erfolgsgeheimnis von Steve Jobs: Corporate Speaking und die Bedeutung öffentlicher Auftritte von Führungskräften

          
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About the Book

Steve Jobs, der ehemalige CEO des US-amerikanischen Konzerns Apple Inc., stand regelmäßig für sein Unternehmen auf öffentlichen Bühnen und hatte im Bereich der Rhetorik nicht nur für viele Manager eine Vorbildfunktion. Jobs gelang es, die Zuschauer mit perfekt inszenierten Pressekonferenzen in seinen Bann zu ziehen und große mediale Aufmerksamkeit zu erregen. Aber was ist das Geheimnis von Steve Jobs Präsentationen? Wie kommt es, dass ein Zuhörer eine Rede gut, ein anderer diese jedoch langweilig findet? Und wie kann man rhetorische Kommunikation wissenschaftlich analysieren und bewerten? Diese Fragen werden nach einer theoretischen Verortung des Corporate Speakings als Instrument des Kommunikationsmanagements in der vorliegenden Arbeit beantwortet.
About the Author: Katharina Wuttke, B. A. Kommunikationsmanagement, wurde 1991 im Landkreis Osnabruck geboren. Wahrend ihres Studiums widmete sie sich unter anderem den Themen Presse- und Offentlichkeitsarbeit, Marketing, Kommunikationspsychologie und Rhetorik. Zudem sammelte die Autorin Erfahrungen in der Presse- und Offentlichkeitsarbeit sowie im Bereich der Online-PR. Heute ist sie als PR-Referentin und Pressesprecherin fur den Osnabrucker IT-Dienstleister LMIS AG tatig.


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Product Details
  • ISBN-13: 9783954252961
  • Publisher: Disserta Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 177 gr
  • ISBN-10: 3954252961
  • Publisher Date: 29 Jan 2014
  • Height: 210 mm
  • No of Pages: 142
  • Series Title: German
  • Sub Title: Corporate Speaking und die Bedeutung öffentlicher Auftritte von Führungskräften
  • Width: 148 mm


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