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Erfolgsfaktoren und Perspektiven für die digitalisierte Video-on-Demand-Branche

Erfolgsfaktoren und Perspektiven für die digitalisierte Video-on-Demand-Branche

          
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About the Book

Studienarbeit aus dem Jahr 2021 im Fachbereich BWL - Marktforschung, Note: 1,1, Friedrich-Schiller-Universität Jena (Wirtschaftswissenschaften), Veranstaltung: Seminar Strategisches/Internationales Management, Sprache: Deutsch, Abstract: Die Menge an physischen Videotheken ist innerhalb der letzten 15 Jahre weltweit auf ein Minimum geschrumpft. Die Nachfrage nach Unterhaltungsmedien hat sich allerdings nicht verringert, sondern hat sich auf den digitalen Markt verschoben. Die steigende Nachfrage nach digitalem VoD hat vermehrt Unternehmen auf diesen Markt aufmerksam gemacht. Die drei größten Anbieter nach Nutzerzahlen sind momentan Netflix, Amazon und Disney. Jeder dieser Anbieter zählt über 100 Millionen monatlich zahlende Nutzer. Diese Arbeit setzt sich zum Ziel, die veränderten Brachencharakteristika in der digitalisierten VoD-Branche herauszuarbeiten und die momentan relevanten Einflussfaktoren zur Erreichung eines langfristigen und nachhaltigen Wettbewerbsvorteiles in der VoD-Branche zu identifizieren. Um die momentanen Branchenmerkmale von VoD nachvollziehen zu können, werden im ersten Teil dieser Arbeit die wichtigsten Merkmale von digitalen Gütern nach Clement und Schreiber erläutert. Anschließend wird auf die häufigsten Effekte eingegangen, die bei digitalisierten Gütern in der VoD-Branche auftreten können. Anschließend werden, orientiert an der Kategorisierung von Herfert und Martens, unterschiedliche Geschäftsmodelle und Erlösmodelle im VoD-Sektor beschrieben, die bei den drei größten Wettbewerbern umgesetzt werden. Die für diese Arbeit nicht relevanten Modelle werden nicht berücksichtigt. Im zweiten Teil der Arbeit werden die drei größten Anbieter in der VoD-Branche vorgestellt, miteinander basierend auf den theoretischen Grundlagen verglichen und hinsichtlich ihrer Vor- und Nachteile im Wettbewerb analysiert. Dieser Teil zielt darauf ab, einen Eindruck über die verschiedenen Positionen im Wettbewerb zu erlangen und strategisches Verhalten in untersch


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Product Details
  • ISBN-13: 9783346660459
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 24
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346660451
  • Publisher Date: 05 May 2022
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 45 gr


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