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Erfolgsfaktoren des südostasiatischen Typus des Convenience-Stores am Beispiel von 7-Eleven

Erfolgsfaktoren des südostasiatischen Typus des Convenience-Stores am Beispiel von 7-Eleven

          
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About the Book

C-Stores zählen nicht nur in Südostasien, sondern weltweit zu den modernsten und innovativsten Betriebstypenkonzepten und erleben seit Jahrzehnten ein stetiges Wachstum. Vor allem Zeit- und Müheersparnis gehen mit der Convenience-Orientierung einher, internationale Handelsunternehmen versuchen dem zu entsprechen. Der renommierte Handelsforscher Berry stellte in diesem Zusammenhang fest: "Retailers with a future save customers' time and energy." Nur die Unternehmen, die es schaffen, auf diesen Wandel zu reagieren und ihn in ihrem Hauptgeschäft abzubilden, haben das Potenzial, auf dem Wettbewerbsmarkt zu überleben. Das Unternehmen 7-Eleven hat - wie eine spätere Analyse an entsprechender Stelle zeigen wird - dieses Potenzial. Doch schon eine oberflächliche Betrachtung der Umsatzstruktur wirft die Frage auf, warum die Hälfte dieses Umsatzes allein in Japan generiert wird, obwohl doch der Ursprung dieses Konzepts in den USA liegt? Wie eng ist der Erfolg dieses Unternehmens mit dem Lebensraum Südostasien überhaupt verbunden? Die zentrale Fragestellung lautet hier: Welche Faktoren machen 7-Eleven zum Marktführer im C-Store-Segment in Südostasien und sind diese Determinanten des Erfolges nicht auch auf Europa übertragbar bzw. anzupassen? Es ist schon bemerkenswert, mitten in der Nacht durch die Straßen einer asiatischen Metropole zu flanieren und das Verlangen z.B. nach einem Mitternachtssnack rund um die Uhr befriedigen zu können. Die gleichen Bedürfnisse dürfte es nicht nur in Asien geben, sondern auch hier in Europa, doch wo bleibt das Angebot? Die knapp 500 C-Stores von 7-Eleven, die sich in Europa befinden, dürften diese Nachfrage kaum stillen können. Ferner muss die Frage gestellt werden, ob das bis dato existierende Angebot, in Form von Tankstellen, Kiosken oder Bahnhofsläden, - welches in Deutschland zum Convenience-Markt zählt - nicht doch ausreichend ist für die Befriedigung des Kundenbedürfnisses nach Convenience-Angeboten. Vor diesem Hintergrund der erläutert


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Product Details
  • ISBN-13: 9783955490157
  • Publisher: Bachelor + Master Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 178 mm
  • ISBN-10: 3955490157
  • Publisher Date: 10 Jan 2013
  • Height: 254 mm
  • No of Pages: 80
  • Series Title: German
  • Weight: 159 gr


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Erfolgsfaktoren des südostasiatischen Typus des Convenience-Stores am Beispiel von 7-Eleven
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