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Erfolgsfaktoren deutsch-chinesischer Wirtschaftskooperationen: Am Beispiel der Automobilindustrie

Erfolgsfaktoren deutsch-chinesischer Wirtschaftskooperationen: Am Beispiel der Automobilindustrie

          
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About the Book

China stellt aufgrund seiner Marktgröße und der optimistischen Wachstumsszenarien für die deutsche Automobilindustrie eine verlockende Möglichkeit dar, im Rahmen der Globalisierung neue Märkte zu erschließen und gleichzeitig qualitativ hochwertige Arbeitsplätze im Inland zu sichern. Bislang wurden kulturell bedingte Konfliktpotenziale bei deutsch-chinesischen Kooperationen häufig unterschätzt sowie die lokalen Rahmenbedingungen nicht ausreichend interpretiert. Dies führt nicht selten zum Scheitern von Kooperationen, so dass die Notwendigkeit einer Erfolgsfaktorenanalyse in deutsch-chinesischen Joint Ventures offensichtlich wird. Dieses Buch leistet mit Bezug zur Automobilindustrie einen Beitrag zur Klärung folgender Fragen: Welche Entwicklungen sind im chinesischen Automobilmarkt zu erwarten? Wie stellt sich das Wettbewerbsumfeld in China dar? Worin liegen die Vor- und Nachteile verschiedener Kooperationsformen in China? Sichern Investitionen in China langfristig qualitativ hochwertige Arbeitsplätze in Deutschland? Welche Anreize werden ausländischen Investoren geboten? Welche kulturellen Unterschiede können zum Scheitern eines Joint Ventures beitragen? Wie lautet die optimale Markteintrittsstrategie deutscher Unternehmen?


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Product Details
  • ISBN-13: 9783832493479
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 186 gr
  • ISBN-10: 3832493476
  • Publisher Date: 21 Nov 2006
  • Height: 210 mm
  • No of Pages: 148
  • Series Title: German
  • Sub Title: Am Beispiel der Automobilindustrie
  • Width: 148 mm


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Erfolgsfaktoren deutsch-chinesischer Wirtschaftskooperationen: Am Beispiel der Automobilindustrie
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