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Erfolgsbewertungen von Twitter-Aktivitäten im Unternehmen

Erfolgsbewertungen von Twitter-Aktivitäten im Unternehmen

          
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About the Book

Studienarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Universität Kassel (Institut für Betriebswirtschaftslehre), Veranstaltung: Dialogmarketingmanagement, Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist es zu erläutern, welche Ziele ein Unternehmen mit der Aktivität auf Twitter verfolgt und wie diese messbar gemacht werden können um den Erfolg zu beurteilen. So wie viele Social Media Plattformen gewinnt auch die Mikroblogging-Plattform Twitter an Bedeutung. Die Anzahl der Nutzer weltweit wird von derzeit 227 Millionen bis zum Jahre 2018 auf über 380 Millionen steigen. Dies entspricht einer Steigerung von 58% im Vergleich zum Jahr 2014. In Deutschland ist sogar ein Mitgliederwachstum von derzeit 3,6 Millionen um über 70% auf 5,3 Millionen aktive Nutzer im Jahr 2018 prognostiziert. Dies sorgt dafür, dass sich Unter-nehmen einer Aktivität nicht entziehen dürfen um Präsenz zu zeigen und die Plattform als Kommunikationsinstrument für unterschiedlichste Dialogmarketingaktivitäten zu nutzen.


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Product Details
  • ISBN-13: 9783668368903
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3668368902
  • Publisher Date: 30 Dec 2016
  • Height: 210 mm
  • No of Pages: 28
  • Series Title: German
  • Weight: 50 gr


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