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Erfolgs- und Mißerfolgsfaktoren von Unternehmungsgründungen in der Konsolidierungsphase

Erfolgs- und Mißerfolgsfaktoren von Unternehmungsgründungen in der Konsolidierungsphase

          
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About the Book

Diplomarbeit aus dem Jahr 2000 im Fachbereich BWL - Unternehmensgründung, Start-ups, Businesspläne, Note: 2, Universität Rostock, Sprache: Deutsch, Abstract: Kenntnis über die Faktoren, die erfolgreiches unternehmerisches Handeln sichern oder Misserfolge begünstigen, ist die Voraussetzung dafür, diese verstärkt einsetzen und nutzen und auch vermeiden und bekämpfen zu können. In der betriebswirtschaftlichen Forschung kommt dem Bereich der Erfolgsfaktoren daher besondere Bedeutung zu, in der Praxis werden deshalb häufig erfolgreiche Unternehmer befragt, womit der positive Entwicklungsverlauf ihrer Unternehmung begründet werden kann. Ziel ist es sowohl einen umfassenden theoretischen Erklärungsansatz für des Phänomen Erfolg zu finden als auch Ratschläge zur erfolgreichen Unternehmungsführung zu erhalten, um dadurch von den Erfahrungen anderer zu lernen und eigene Fehler zu vermeiden. Ein Patentrezept, das für jede Unternehmung Gültigkeit besitzt, erscheint jedoch nur in einer ersten Überlegung erstrebenswert und entsteht aus dem Wunsch nach Steuer- und Kontrollierbarkeit. Die bisherige Dauer und der Umfang der Forschungsarbeit auf diesem Gebiet sowie die daraus resultierenden Erkenntnisse verdeutlichen jedoch, dass es hauptsächlich darum geht, für eine Unternehmung spezifische erfolgsrelevante Faktoren zu identifizieren, entsprechend zu gestalten und dadurch nutzbringend für die Unternehmung einzusetzen. Insbesondere in der Gründungs- und Konsolidierungsphase ist die Auseinandersetzung mit kritischen Erfolgs- und Misserfolgsfaktoren von großer Bedeutung, weil deren Auswirkungen in dieser Zeit oft überproportionales Ausmaß haben. Frühzeitig erkannte unternehmungsspezifische Faktoren, die den Erfolg positiv beeinflussen, können zu überdurchschnittlichen Gewinnen führen, wogegen nicht oder zu spät erkannte Misserfolgsfaktoren in nur kurzer Zeit Insolvenz zur Folge haben können. Ziel dieser Arbeit ist es deshalb Managementanforderungen an Unternehmungsgründer herauszua


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Product Details
  • ISBN-13: 9783867463829
  • Publisher: Examicus Publishing
  • Publisher Imprint: Examicus Publishing
  • Height: 210 mm
  • No of Pages: 76
  • Series Title: German
  • Weight: 113 gr
  • ISBN-10: 3867463824
  • Publisher Date: 10 Aug 2016
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 148 mm


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Erfolgs- und Mißerfolgsfaktoren von Unternehmungsgründungen in der Konsolidierungsphase
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