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Erfolgreiches Personalmarketing

Erfolgreiches Personalmarketing

          
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About the Book

Studienarbeit aus dem Jahr 2007 im Fachbereich Führung und Personal - Sonstiges, Note: 1,3, Hochschule Bremen, Sprache: Deutsch, Abstract: Derzeit ist die Zahl der Arbeitslosen aufgrund der guten Konjunktur auf ca. 3,687 Millionen (Stand Juni 2007) gesunken. Wegen des starken Wirtschaftswachstums, ist zudem mit einer wachsenden Nachfrage nach Mitarbeitern zu rechnen. Doch unabhängig von der Arbeitsmarktlage wird der Wettbewerb um die besten Mitarbeiter und den besten Nachwuchs immer anspruchsvoller. Die letzten PISA-Studien haben Schwächen im mitteleuropäischen Schulsystem aufgezeigt. Diese Auswirkungen zeigen sich im Rückgang des qualifizierten Nachwuchses und führen langfristig zu großen Lücken im Personalbereich. Ein weiteres Problem ist die demografische Entwicklung, die vor allem Deutschland sehr belastet. Bedingt durch die stark verringerte Anzahl der Studienwilligen und Auszubildenden, gehen der deutschen Wirtschaft zurzeit die qualifizierten Kräfte aus. Somit stellt sich den Unternehmen die Frage, wie man diesem Trend entgegenwirken kann. Und hier greift das Personalmarketing, welches als Idee heute wichtiger erscheint als je zuvor. Denn ohne einen ausreichend qualifizierten Mitarbeiterstamm, ohne eine klare Vorstellung davon zu haben wie man potentielle Arbeiter informiert, was die Mitarbeiter wünschen und brauchen und was der Mitbewerber bieten kann, wird kein Unternehmen lange existieren. Personalmarketing erfasst, beschreibt und entwickelt Lösungsansätze und Lösungsmöglichkeiten für Probleme, die sogar über das klassische Personalmanagement hinaus gehen. Denn nur wenn es gelingt, Mitarbeiter-, Kunden- und Umweltorientierung durch ein integriertes Personalmarketingkonzept zu realisieren, kann sich ein Unternehmen einen entscheidenden Wettbewerbsvorteil durch Qualität schaffen. Mitarbeiter, Kunden und Umwelt sind dabei die Faktoren an denen sich ein erfolgreiches Personalmarketing messen lassen muss.


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Product Details
  • ISBN-13: 9783638839075
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3638839079
  • Publisher Date: 02 Nov 2007
  • Height: 210 mm
  • No of Pages: 52
  • Series Title: German
  • Weight: 82 gr


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