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Erfolgreicher Lobbyismus in der Automobilindustrie. Grundlagen, Forschungsstand und Best Practice

Erfolgreicher Lobbyismus in der Automobilindustrie. Grundlagen, Forschungsstand und Best Practice

          
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About the Book

Bachelorarbeit aus dem Jahr 2015 im Fachbereich BWL - Wirtschaftspolitik, Note: 1,0, Friedrich-Alexander-Universität Erlangen-Nürnberg (Lehrstuhl für Industrielles Management), Sprache: Deutsch, Abstract: Diese Arbeit befasst sich mit dem Lobbyismus in der Automobilindustrie. Hierbei wurde auch die Lobbyarbeit in der Pharmaindustrie untersucht. Die Arbeit hat das Ziel, die Aktivitäten der deutschen Automobillobby sowohl auf nationaler, als auch auf europäischer Ebene genauer zu durchleuchten. Unterschiede und Gemeinsamkeiten mit verwandten Branchen werden herausgearbeitet, so dass schließlich eine Best Practice-Checkliste für erfolgreiches Lobbying generiert werden kann. Im ersten Schritt werden hierfür alle für diese Arbeit relevanten theoretischen Grundlagen näher erläutert, um ein besseres Verständnis für die untersuchten Themen zu erhalten. Wie der Titel der Arbeit bereits vorwegnimmt, sind die Haupthemen der Arbeit zum einen der Begriff Lobbyismus selbst und die deutsche Automobilindustrie. Hierfür werden zunächst unterschiedliche Definitionsansätze von Lobbyismus verschiedener Autoren präsentiert und durch eine Abgrenzung die für diese Arbeit maßgebliche Definition von Lobbyismus bestimmt. Der Abschnitt "Die deutsche Automobilindustrie" vermittelt zunächst einen kurzen geschichtlichen Abriss und nennt prägende Ereignisse der deutschen Automobilwirtschaft, bevor die Hauptakteure der Automobillobby vorgestellt werden. Daten und Fakten über Umsatz, Beschäftigung, Produktion und Export und der Stellenwert der deutschen Automobilbranche für die deutsche Wirtschaft werden aufgezeigt. Anschließend werden die stellvertretenden Interessengruppen der deutschen Automobilbranche genauer erläutert. Kapitel 3 beschreibt die methodische Vorgehensweise, die für die Beantwortung der Forschungsfrage verwendet wurde. Eine ausführliche Literaturrecherche diente dabei, den aktuellen Forschungsstand des zu untersuchenden Themas umfassend darzustellen und die Reproduzierbarke


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Product Details
  • ISBN-13: 9783668144057
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3668144052
  • Publisher Date: 10 Feb 2016
  • Height: 210 mm
  • No of Pages: 52
  • Series Title: German
  • Weight: 82 gr


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Erfolgreicher Lobbyismus in der Automobilindustrie. Grundlagen, Forschungsstand und Best Practice
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