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Erfolgreiche Vermarktung von Dienstleistungen in TeleServiceCentern: Eine Analyse des Marktes von TeleServiceCentern und Ansätze für Marketingkonzeptionen

Erfolgreiche Vermarktung von Dienstleistungen in TeleServiceCentern: Eine Analyse des Marktes von TeleServiceCentern und Ansätze für Marketingkonzeptionen

          
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About the Book

Inhaltsangabe: Ulla Urmersbach und Frank Gast belegten mit ihrer Diplomarbeit "Erfolgreiche Vermarktung von Dienstleistungen in TeleServiceCentern" beim Deutschen Hochschulwettbewerb "IQ-Informationswirtschaft" des Bundeswirtschaftsministeriums von insgesamt 154 eingereichten Arbeiten den 2. Platz. Am 2. September 1998 fand die offizielle Preisverleihung durch Bundeswirtschaftsminister Dr. Günther Rexrodt und Hans-Olaf Henkel, Präsident des BDI, statt. Zusammenfassung: Während eines Zeitraumes von sechs Monaten beschäftigten sich die beiden BWL-Studenten der Universität Trier mit den Veränderungen von Arbeits- und Organisationsformen durch neue Informations- und Kommunikationstechnologien und mit der Vermarktung "neuer Dienstleistungen". Die Arbeit wurde vom Lehrstuhl für Mittelstandsökomomie betreut und in Kooperation mit der Technologie Transfer Trier GmbH sowie dem Institut für Mittelstandsökonomie in Trier erarbeitet. Sie ist durch ihren besonders hohen Praxisbezug gekennzeichnet. Untersuchungsgegenstand der Arbeit sind sogenannte TeleServiceCenter, die sich als Organisationsform der Telearbeit überwiegend in strukturschwachen Gebieten befinden und online-Dienstleistungen unterschiedlichster Art am Markt anbieten. Zu den Dienstleistungen zählen z. B. Dokumentenmanagement, Informationsmanagement, Call-Center-Services, Marketing-Services, Internet-Services, E-Commerce etc. Die im Rahmen der Arbeit durchgeführte bundesweite empirische Untersuchung dieses neuen Unternehmenstyps ist in Deutschland bislang einmalig. Die Untersuchung zeigt, daß es zwar eine Reihe sehr erfolgreicher TeleServiceCenter in Deutschland gibt, der überwiegende Teil allerdings massiven Problemen ausgesetzt ist (zu breite Produktpalette, mangelnde Ressourcen und betriebswirtschaftliches Know-how etc.). Neben der Angebotsseite wird in die empirischen Untersuchungen auch die Nachfragerseite einbezogen. Zum einen werden tatsächliche zum anderen potentielle Kunden von TeleServiceCentern befragt.


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Product Details
  • ISBN-13: 9783838610658
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 15 mm
  • Weight: 340 gr
  • ISBN-10: 3838610652
  • Publisher Date: 08 Sep 1998
  • Height: 210 mm
  • No of Pages: 256
  • Series Title: German
  • Sub Title: Eine Analyse des Marktes von TeleServiceCentern und Ansätze für Marketingkonzeptionen
  • Width: 148 mm


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Erfolgreiche Vermarktung von Dienstleistungen in TeleServiceCentern: Eine Analyse des Marktes von TeleServiceCentern und Ansätze für Marketingkonzeptionen
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Erfolgreiche Vermarktung von Dienstleistungen in TeleServiceCentern: Eine Analyse des Marktes von TeleServiceCentern und Ansätze für Marketingkonzeptionen
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