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Erfolgreich werben mit Google Ads: Das ultimative Praxisbuch

Erfolgreich werben mit Google Ads: Das ultimative Praxisbuch

          
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About the Book

Erfolgreich werben mit Google Ads. Das ultimative Praxisbuch.

NEU: Jetzt mit neuer Lektion zum Thema Remarketing

Google Ads ist ein mächtiges Werbenetzwerk, das in keiner Online-Marketing-Strategie fehlen darf. Google Ads-Anzeigen erscheinen oberhalb und unterhalb der organischen Suchergebnisse und werden ebenso häufig wie diese angeklickt. Innerhalb kürzester Zeit erreichen Sie damit Millionen potentieller Kunden und leiten diese auf Ihre Website oder Ihren Onlineshop.

Mit diesem Praxisbuch lernen Sie anhand zahlreicher Schritt-für-Schritt-Anleitungen und praktischer Übungen, Google Ads erfolgreich anzuwenden. Sie werden in der Lage sein, Google-Ads-Kampagnen zu planen, durchzuführen und anhand von Best Practices zu optimieren. On top erfahren Sie, wie Sie Ihren Onlineshop mit Hilfe von Google Shopping nach vorne bringen, wie Sie Ihre Zielgruppe über Display-Werbung auf anderen Websites erreichen und wie Sie Remarketing nutzen, um Besucher Ihrer Website gezielt anzusprechen.

Das Google-Ads-Praxisbuch bietet Ihnen folgende konkrete Lerninhalte:

  • Erste Schritte - Wie Sie Google-Ads--Konten strukturieren, Keyword-Listen erstellen und Keyword-Optionen benutzen
  • Kampagnen in Google Ads - Wie Sie ein Konto einrichten und Ihre erste Kampagne erstellen
  • Navigation im Google-Ads-Konto - Wie Sie durch die verschiedenen Kontoebenen navigieren und welche Einstellungen es auf jeder Ebene gibt
  • Keyword-Listen und Keyword-Planer - Was der Keyword-Planer ist und wie Sie ihn nutzen, um zusätzliche Keywords für Ihre Kampagne zu finden
  • Optimierung - Wie die Auktion funktioniert, was der Qualitätsfaktor ist und wie Sie eine optimale Gebotsstrategie fahren
  • Conversion-Tracking - Wie Sie Ihr Google-Ads-Konto mit Google Analytics verbinden, Conversion-Tracking datenschutzkonform einrichten und wo Sie die Conversion-Metriken finden
  • Google-Shopping-Kampagnen - Wie Sie eine Shopping-Kampagne einrichten, ein Google-Merchant-Center-Konto und einen Produktfeed erstellen
  • Display-Werbung - Wie sie funktioniert, welche Werbeformate es gibt und wie Sie eine Display-Kampagne bei Google Ads einrichten
  • Remarketing - Wie Remarketing funktioniert, wie Sie Zielgruppen definieren und wie Sie Remarketing in Google Ads nutzen
Lernbuch im Einsatz bei Trainern des Europäischen Webmasterverbandes

Webmasters-Press-Bücher sind Lernbücher. Sie vermitteln zielstrebig und verständlich Praxiswissen für Ihre eigenen Projekte. Fragen zur Lernerfolgskontrolle und Übungsaufgaben vertiefen das frisch erworbene Wissen und ermöglichen die sofortige Anwendung des Gelernten.

Das Buch wird von den Trainern des Europäischen Webmasterverbandes Webmasters Europe e. V. in der Ausbildung angehender Online-Marketing-Manager/Digital Marketing Manager einsetzen.


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Product Details
  • ISBN-13: 9781720118466
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 244 mm
  • No of Pages: 344
  • Spine Width: 18 mm
  • Width: 170 mm
  • ISBN-10: 1720118469
  • Publisher Date: 06 Sep 2018
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 548 gr


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