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Erfolgreich im Versandhandel: Das Praktiker-Handbuch für das Online- und Offline-Business

Erfolgreich im Versandhandel: Das Praktiker-Handbuch für das Online- und Offline-Business

          
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About the Book

Am Beispiel eines real existierenden Versandgeschäftes zeigt Ihnen der Autor in einfach lesbarer Form, wie Sie sich aus kleinsten Anfängen und ohne großen Kapitaleinsatz ein Versandgeschäft aufbauen können. Es sind vor allem die vielen Beispiele und Tipps aus der Praxis, die Ihnen viel Lehrgeld ersparen und vor so manchem Missgeschick bewahren. Im ersten Teil des Buches erfahren Sie, wo Sie Versandartikel finden und wie Sie diese erfolgreich online oder offline vermarkten können. Dazu werden elektronische und gedruckte Werbemaßnahmen ebenso besprochen wie einfache Testverfahren, mit denen Sie die kaufmännischen Risiken schnell in den Griff bekommen. Im zweiten Teil des Buches lernen Sie das kaufmännische und rechtliche Basiswissen kennen, das für die zuverlässige Abwicklung Ihrer Kundenbestellungen zwingend erforderlich ist. Von der Logistik, Zahlungsabwicklung, Kundenservice, Kalkulation bis hin zu rechtlichen Fragen erfahren Sie alles, was Sie für Ihren Erfolg benötigen. Inhaltsverzeichnis Teil I Grundlagen und Marketing Kapitel 1 Grundlagen zum besseren Verständnis Kapitel 2 Ihre Entscheidung für den Versandhandel Kapitel 3 Von der Geschäftsidee zur Handelsware Kapitel 4 Einführung in die Werbung Kapitel 5 Planung und Kontrolle von Werbemaßnahmen Kapitel 6 Verkauf per elektronischer Werbung Kapitel 7 Verkauf per Print-Werbung Kapitel 8 Verkauf ins Ausland Kapitel 9 Mit Tests das Risiko senken Teil II Betriebswirtschaft und Recht Kapitel 10 Auftragsbearbeitung Kapitel 11 Zahlungsbedingungen Kapitel 12 Warenwirtschaft und Logistik Kapitel 13 Kundenservice Kapitel 14 Preispolitik Kapitel 15 Betriebswirtschaftliche Kennzahlen Kapitel 16 Ganz ohne Recht geht es nicht
About the Author: Diplom-Kaufmann Reinhold Schütt wurde in Hamburg geboren und lebt heute in Marburg. Nach einer Lehre als Elektromechaniker und dem Abitur am Abendgymnasium studierte Reinhold Schütt Betriebswirtschaft an der Universität in Hamburg. Es folgten mehrere leitende Tätigkeiten im In- und Ausland, unter anderem in Kanada, Singapur und Thailand. Ende der 80er Jahre gründete Reinhold Schütt seinen Eigenverlag Schütt-Verlag, um seine im weltweiten Handel gewonnenen Erfahrungen im Import, Export und Versandhandel an ein breites Publikum weiterzugeben. Seine in vielen Auflagen erschienenen Werke haben sich in der Praxis tausendfach bewährt und bezeugen die mehr als 30-jährige Kompetenz des Autors als Unternehmer und Dozent. Reinhold Schütt hat sich inzwischen altersbedingt aus dem aktiven Berufsleben zurückgezogen und seinen Schütt-Verlag eingestellt. Nach wie vor ist er als Autor tätig und hat die Herstellung und den Vertrieb seiner Bücher an den BOD-Verlag abgegeben.


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Product Details
  • ISBN-13: 9783750432871
  • Publisher: Books on Demand Gmbh
  • Publisher Imprint: Books on Demand
  • Height: 246 mm
  • No of Pages: 198
  • Spine Width: 11 mm
  • Width: 189 mm
  • ISBN-10: 3750432872
  • Publisher Date: 25 Feb 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 367 gr


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