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Erfassung der Mitarbeitermotivation und Ableitung geeigneter Maßnahmen zu ihrem Erhalt bzw. zu ihrer Verbesserung

Erfassung der Mitarbeitermotivation und Ableitung geeigneter Maßnahmen zu ihrem Erhalt bzw. zu ihrer Verbesserung

          
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About the Book

Bachelorarbeit aus dem Jahr 2018 im Fachbereich Sport - Sportökonomie, Sportmanagement, Note: 1,3, Deutsche Hochschule für Prävention und Gesundheitsmanagement GmbH, Sprache: Deutsch, Abstract: Um im internationalen Wettbewerb bestehen zu können, sind Unternehmen heutzutage mehr und mehr darauf bedacht zu expandieren, die Qualität ihrer Produkte und Dienstleistungen stetig zu verbessern und Arbeitsabläufe noch effektiver und effizienter zu gestalten, um sich als attraktiver Arbeitgeber am Markt zu positionieren. Dabei werden aber nicht selten die sogenannten weichen Faktoren vernachlässigt: Unternehmen brauchen engagierte Mitarbeiter, welche sich voll und ganz an ihrem Arbeitsplatz einbringen und sich mit dem Unternehmen und seinen Werten identifizieren (Gallup, 2016). Zahlreiche Studien konnten zeigen, dass motivierte Mitarbeiter einen wichtigen Faktor für den Erfolg eines Unternehmens darstellen (z. B. Gallup, 2016), d. h. ein motivierter Mitarbeiter ist für das Wachstum eines Unternehmens entscheidend und letztendlich wettbewerbssichernd. Insbesondere bei personenbezogenen Dienstleistungen, wie beispielsweise in der Fitness- oder auch Gesundheitsbranche, sollte der Mitarbeiter im Vordergrund stehen, wenn es um Umsatzsteigerung bzw. Gewinnmaximierung geht, denn in keiner anderen Branche wird die Zufriedenheit des Kunden mit dem Produkt über einen so intensiven Kontakt mit dem Mitarbeiter erreicht. Doch was genau motiviert einen Mitarbeiter? Welche Bedingungen muss ein Unternehmen schaffen, um engagierte Mitarbeiter zu erhalten? Um eine Unternehmenskultur aufzubauen, welche sich erhaltend und fördernd auf die Mitarbeitermotivation auswirkt, ist es von entscheidender Bedeutung diese zu messen und zu managen (Gallup, 2016). Gerade in der Dienstleistung ist es unumstritten, dass ein expandierendes Unternehmen zufriedene und motivierte Mitarbeiter braucht. In dieser Branche geht es darum, dass Menschen anderen Menschen etwas verkaufen können. Wenn Mitarbeiter sich nic


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Product Details
  • ISBN-13: 9783346120199
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 64
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3346120198
  • Publisher Date: 09 Feb 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 95 gr


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Erfassung der Mitarbeitermotivation und Ableitung geeigneter Maßnahmen zu ihrem Erhalt bzw. zu ihrer Verbesserung
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Erfassung der Mitarbeitermotivation und Ableitung geeigneter Maßnahmen zu ihrem Erhalt bzw. zu ihrer Verbesserung
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